Ep 227: AKNF - Amazon Ads Growth Beats Meta and TikTok (and Adds Search Queries)

DTC Podcast · with Rob and Clifford from Pilothouse · August 12, 2022 · 15 min

Summary

Amazon's ad platform is outpacing Meta and TikTok, and its new search query data is a goldmine for ecommerce brands. This episode provides actionable strategies to leverage this data, optimize Amazon Ads campaigns, and significantly improve performance and efficiency on the platform. It's a must-listen for any DTC brand looking to boost their Amazon presence.

Key takeaways

• Utilize Amazon's newly exposed search query data to identify high-intent keywords and optimize ad targeting for greater efficiency.
• Shift ad spend to Amazon Ads as its growth surpasses Meta and TikTok, indicating a strong return on investment within the ecommerce ecosystem.
• Implement a data-driven approach to Amazon campaign optimization by analyzing search query data to refine product listings and ad copy.
• Work with experts like Pilothouse to navigate the complexities of Amazon Ads and maximize campaign performance, especially with new analytical tools.
• Regularly monitor and adapt to new features and data releases from Amazon Ads to maintain a competitive edge and optimize ad spend.

Themes

Topics covered

Episode description

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to DTC Podcast. Today we're chatting with Rob and Clifford from Pilothouse's Amazon team. Work with Pilothouse Amazon ➝ https://pilothouse.co In light of the news that Amazon's Ad Platform outgrew both Meta and TikTok's platform in Q2, the Pilothouse team is EXCITED that Amazon is finally adding some analytical tools, starting with their exposing of search query data. Hear how to use this data to get smarter with your Amazon Ads campaign, and catch up with Bezos on his Roomba world takeover plan. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

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Frequently asked about this episode

What does this episode say about amazon & marketplaces?

Utilize Amazon's newly exposed search query data to identify high-intent keywords and optimize ad targeting for greater efficiency.

What does this episode say about paid acquisition?

Shift ad spend to Amazon Ads as its growth surpasses Meta and TikTok, indicating a strong return on investment within the ecommerce ecosystem.

What does this episode say about analytics & attribution?

Implement a data-driven approach to Amazon campaign optimization by analyzing search query data to refine product listings and ad copy.

What does this episode say about amazon & marketplaces?

Work with experts like Pilothouse to navigate the complexities of Amazon Ads and maximize campaign performance, especially with new analytical tools.

What does this episode say about amazon & marketplaces?

Regularly monitor and adapt to new features and data releases from Amazon Ads to maintain a competitive edge and optimize ad spend.

Listen

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