Ep 214: Death Wish Coffee's Will Critcher Spills The Beans
DTC Podcast · with Will Critcher · June 27, 2022 · 53 min
Summary
Death Wish Coffee's Ecommerce Director Will Critcher reveals how the brand scaled to 8 figures by leveraging a strong brand identity, performance marketing, and innovative e-commerce tactics. This episode offers actionable insights into creating a halo effect between retail and DTC, the impact of a Superbowl ad, and optimizing your e-commerce experience to boost add-to-cart rates and conversion.
Key takeaways
Align retail and DTC strategies to create a halo effect for your brand, boosting overall growth and recognition.
Invest in a clear, distinctive brand identity and tagline (e.g., 'the strongest coffee in the world') to drive growth and differentiate in a crowded market.
Implement 'quick shop' functionalities on your e-commerce site to significantly increase add-to-cart rates and improve conversion.
Don't shy away from unconventional (and carefully considered) testing platforms, as they can reveal unexpected marketing insights.
Focus on performance marketing and continuous optimization to scale your DTC operations and capitalize on market shifts.
Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast, I’m Eric Dyck
Today we’re caffeinating with Death Wish Coffee’s Ecommerce Director Will Critcher.
https://deathwishcoffee.com
Death Wish Coffee is an amazing DTC brand, starting in 2012 as the world’s strongest coffee, and growing into 8 figures and massively accelerating during the pandemic when we all turned to the bean to keep us going.
Will is a performance marketing veteran, so this podcast is filled with usable advice like: How team alignment on the retail side of the business has created a halo effect in the DTC world The Superbowl ad experience, and what it did for DeathWish Why their super-premium designation and tagline “the strongest coffee in the world” has been essential to their growth How the addition of a quick shop has exponentially increased the size and rate of their add-to carts And why Will would direct our $50K grant to a Pornhub test… Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video
Align retail and DTC strategies to create a halo effect for your brand, boosting overall growth and recognition.
What does this episode say about brand & content?
Invest in a clear, distinctive brand identity and tagline (e.g., 'the strongest coffee in the world') to drive growth and differentiate in a crowded market.
What does this episode say about paid acquisition?
Implement 'quick shop' functionalities on your e-commerce site to significantly increase add-to-cart rates and improve conversion.
What does this episode say about conversion & cro?
Don't shy away from unconventional (and carefully considered) testing platforms, as they can reveal unexpected marketing insights.
What does this episode say about dtc strategy?
Focus on performance marketing and continuous optimization to scale your DTC operations and capitalize on market shifts.
