Ep 206: $50K to $21 Million: How Noa Home Scales Furniture Globally (and 4x ROAS Profitably)
DTC Podcast · with Jeremy Kopek · May 30, 2022 · 46 min
Summary
Noa Home scaled from $50K to $21M by focusing on international markets for lower CPMs, maintaining a lean 5-person team, and optimizing unit economics. Their custom ERP system was crucial for 4x ROAS, and virtual consultations boosted conversions. This episode offers a blueprint for profitable global expansion in DTC.
Key takeaways
Prioritize international markets early for lower advertising costs (e.g., 60% lower CPMs mentioned for certain international markets).
Invest in a custom ERP system to gain granular control over inventory, supply chain, and financial data, directly impacting ROAS and operational efficiency.
Optimize your conversion funnel with high-touch solutions like virtual consultations, especially for high-consideration products like furniture.
Focus on building a lean team by automating processes and strategically outsourcing to maintain agility and cost-effectiveness during rapid growth.
Deeply understand and optimize unit economics for your specific product category to ensure profitable scaling, considering factors like shipping and returns.
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Today we're chatting with Noa Home Furnishings founder Jeremy Kopek about his company's incredible growth journey, that started with a $50K investment, a completely soiled pallet, a clever international strategy, and a burning desire to re-invent how furniture is sold online.
Listen to this podcast to learn: Why starting in international markets can be your best play (think 60% lower cpms for starters) How Jeremy managed to scale to $20 Million with only 5 employees How to create GREAT unit economics for furniture Why a custom-built ERP has made all the difference for Noa's ability to maintain 4x ROAS on ads. how virtual consultations are the cherry on top of Noa's conversion funnel Get Comfortable, and settle in for a great episode. Subscribe to DTC Newsletter - https://dtcnews.link/signup
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What does this episode say about paid acquisition?
Prioritize international markets early for lower advertising costs (e.g., 60% lower CPMs mentioned for certain international markets).
What does this episode say about dtc strategy?
Invest in a custom ERP system to gain granular control over inventory, supply chain, and financial data, directly impacting ROAS and operational efficiency.
What does this episode say about supply chain & operations?
Optimize your conversion funnel with high-touch solutions like virtual consultations, especially for high-consideration products like furniture.
What does this episode say about conversion & cro?
Focus on building a lean team by automating processes and strategically outsourcing to maintain agility and cost-effectiveness during rapid growth.
What does this episode say about paid acquisition?
Deeply understand and optimize unit economics for your specific product category to ensure profitable scaling, considering factors like shipping and returns.
