This episode reveals how strategic cross-selling and upselling through email and SMS can significantly boost Average Order Value (AOV) and customer lifetime value. It emphasizes moving beyond basic segmentation to personalized product recommendations that genuinely meet customer needs, turning one-time buyers into loyal, repeat customers. Ecommerce operators will learn practical methods to implement these strategies for measurable revenue growth.
Customer acquisition costs have risen 60% in the last five years—which means squeezing more revenue out of each purchase is more important than ever. One of the best ways to do that? Boosting your Average Order Value (AOV). Higher AOV means more revenue per customer—without injecting more into your marketing budget. And one of the best ways to boost AOV? Cross-selling and upselling through email and SMS.In this episode, hosts Jimmy Kim and Chase Dimond are giving you a masterclass in using cross-sells and upsells to increase AOV. They’ll walk through the exact strategies, timing, and automations you need to seamlessly integrate these tactics into your retention marketing.EP 20: The Secret to Higher AOV: Cross-Selling and Upselling with Email & SMS in eCommerceHere's what we're diving into:- Why AOV is crucial for profitable growth- The difference between cross-selling & upselling—and when to use each- The two key trigger points for automating these strategies (post-purchase & lifecycle)- How to structure email and SMS flows for maximum conversions- Building a cross-sell/upsell content calendar to stay consistent- Balancing evergreen vs. time-sensitive offersThank you our friends at Omnisend, Nacelle, and eCom Email Certified for sponsoring the podcast!Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://www.omnisend.com/sendit/Nacelle’s AI-powered personalization suite helps merchants create tailored marketing campaigns, smart product recommendations and dynamic landing pages that speak directly to its customers. https://go.nacelle.com/early-access/product-recommendations?utm_source=ecomemailmarketer&utm_medium=linkedin&utm_campaign=personalizat