Ep 2: Facebook Marketers Drop Your CPAs 20% - 50% with this simple hack + lots more ecommerce gold

DTC Podcast · May 20, 2020 · 23 min

Summary

This episode reveals a powerful Facebook advertising hack: switching campaigns to lifetime budgets to significantly reduce CPAs by 20-50%. It also covers a range of other actionable strategies for ecommerce operators, including leveraging Facebook Poll Ads, implementing quiz funnels for lead generation and sales, and optimizing ad reporting with custom calculations. The advice is backed by real-world agency data, providing concrete methods to improve direct-to-consumer marketing performance.

Key takeaways

• Implement lifetime budgets for Facebook ad campaigns to give the algorithm more flexibility and reduce CPA by 20-50%.
• Utilize Facebook Poll Ads as a creative format to drive engagement and potentially lower acquisition costs.
• Integrate quiz funnels into your marketing strategy for both lead generation and direct ecommerce sales.
• Master "ad comment kung fu" to effectively manage social proof and customer interactions within your ad campaigns.
• Continuously test and re-evaluate "older" advertising tactics, as they can still yield significant new wins.

Themes

Topics covered

Episode description

Subscribe to DTC Newsletter - https://dtcnews.link/signup 👀Watch this 20 min vid to learn the tactic (that we learned from Josh F Elizetxe, that's LOWERING our CPAs 20-50% (!!!) for our Agency clients across the board. Find out how switching campaigns to lifetime budgets could make a big addition to your bottom line. 🚀Welcome to All Killer, No Filler Fridays, the pod where Pilothouse principles get together to discuss what worked this week in our agency with examples and data to back it up. Skip to -12:00 to hear our Lifetime Budget Scaling hack that's working well right now, or blast the whole "all killer, no filler" cast for other tips on: 1. Crushing with Facebook Poll Ads 2. Quiz funnels for ecom and Lead Gen 3. Ad comment kung fu 4. Lifetime budget hacks that lowered CPA 30%! 5. Testing old tactics, finding new wins 6. New client runways coming out of the crisis 7. Custom calculations in ad reporting Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

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Frequently asked about this episode

What does this episode say about paid acquisition?

Implement lifetime budgets for Facebook ad campaigns to give the algorithm more flexibility and reduce CPA by 20-50%.

What does this episode say about dtc strategy?

Utilize Facebook Poll Ads as a creative format to drive engagement and potentially lower acquisition costs.

What does this episode say about conversion & cro?

Integrate quiz funnels into your marketing strategy for both lead generation and direct ecommerce sales.

What does this episode say about paid acquisition?

Master "ad comment kung fu" to effectively manage social proof and customer interactions within your ad campaigns.

What does this episode say about paid acquisition?

Continuously test and re-evaluate "older" advertising tactics, as they can still yield significant new wins.

Listen

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