Ep 170: Changing the World's Pleasure Baseline with Jen Batchelor CEO and Founder of Kin Euphorics
DTC Podcast · with Jen Batchelor · January 24, 2022 · 51 min
Summary
Kin Euphorics CEO Jen Batchelor discusses revolutionizing social rituals through brain-caring beverages. The episode unpacks how to transcend typical influencer marketing with deeply aligned partnerships, execute impactful experiential PR, and position a brand in the expanding non-alcoholic and functional beverage market. Operators will learn strategies for creating a movement around a product that goes beyond surface-level trends.
Key takeaways
Rethink PR by creating immersive experiences for reporters, allowing them to deeply engage with your brand's mission rather than passively receiving information.
Cultivate influencer partnerships that are built on shared values and a genuine alignment between the influencer and your brand's core message, moving beyond transactional endorsements.
Position your product within an expanding market by highlighting its unique benefits and broader impact, rather than limiting it to a niche category (e.g., beyond just "sobriety options").
Understand the power of redefining common terms (like "euphoria") to educate your audience and differentiate your brand, creating a deeper connection with consumers.
Focus on transforming everyday rituals into mindful acts of self-care, tapping into a growing consumer desire for well-being and intentional consumption.
Subscribe to DTC Newsletter - https://dtcnews.link/signup Try Kin: https://kineuphorics.com Hello and welcome to the DTC Podcast, I’m Eric Dyck. Today I’m straight up giddy to talk with Kin Euphorics Chief Euphoria officer Jen Batchelor about her mission to transform the world’s oldest social ritual, drinking, into a thoughtful act of taking better care of ourselves. Kin is a daily brain care ritual designed to help you connect to your center and find a better balance. Set your mind free!
In this joyful podcast we cover the art and science of euphoria and why most people use the word incorrectly
We talk about the expanding category and why marketing Kin as a sobriety option is just scratching the surface of this product’s potential
We talk about how to take PR. and SUPER Charge it, by getting the reporter to EXPERIENCE the mission and not just hear it.
How Kin connected to one of the world’s top “supermodels” Bella Hadid and why this connection goes much deeper than just a regular influencer relationship.
Psychedelics, nootropics, Timothy leary, and what it means to be a psychonaught get mentioned for the first time in DTC History, so don’t you dare miss it. Subscribe to DTC Newsletter - https://dtcnews.link/signup
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Rethink PR by creating immersive experiences for reporters, allowing them to deeply engage with your brand's mission rather than passively receiving information.
What does this episode say about brand & content?
Cultivate influencer partnerships that are built on shared values and a genuine alignment between the influencer and your brand's core message, moving beyond transactional endorsements.
What does this episode say about influencer & creator?
Position your product within an expanding market by highlighting its unique benefits and broader impact, rather than limiting it to a niche category (e.g., beyond just "sobriety options").
What does this episode say about dtc strategy?
Understand the power of redefining common terms (like "euphoria") to educate your audience and differentiate your brand, creating a deeper connection with consumers.
What does this episode say about dtc strategy?
Focus on transforming everyday rituals into mindful acts of self-care, tapping into a growing consumer desire for well-being and intentional consumption.
