Ep 168: How HighKey Raised Their AOV by 40% with Chief Digital Officer Ryan Rouse

DTC Podcast · with Ryan Rouse · January 17, 2022 · 51 min

Summary

HighKey's Chief Digital Officer, Ryan Rouse, reveals how their Amazon success created a "halo effect" for their DTC channels and how strategic bundling propelled their DTC AOV by 40%. This episode is a masterclass for DTC operators looking to leverage marketplace success, optimize AOV, and effectively market "better for you" products.

Key takeaways

• Implement strategic product bundling to increase AOV by offering value-driven multi-packs or complementary product sets.
• Leverage success on platforms like Amazon to build brand awareness and drive traffic to your DTC channels, creating a "halo effect".
• Clearly articulate the "better for you" value proposition of your products to overcome skepticism and attract health-conscious consumers.
• Continuously learn and adapt your marketing strategies by seeking out mentors and staying updated on industry trends to drive sustained growth.

Themes

Topics covered

Episode description

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast, I’m Eric Dyck. Today I’m lowkey excited about my chat Ryan Rouse, Chief Digital Officer at HighKey. HighKey makes better for you cookies and snacks and can be found at https://HighKey.com HighKey is committed to helping America Snack Smarter by removing sugar from our favorite foods, one craving at a time. Today’s talk focused in on the secrets of High Key’s enormous success with Amazon and how that halo effect has helped their other DTC efforts, Why Ryan is a lifelong marketing learning, highlighting a few of his favorite mentors and resources. Pros and cons of marketing a better for you product How Ryan implemented bundling strategies that raised their DTC AOV by 40% in his first few months on the job Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Related episodes

• Stop Trying to Fix the Thing That's Working | Ep 978— The Game with Alex Hormozi
• How Birkenstock Built a $1.6 Billion Footwear Empire— Ecommerce On Tap
• How Google’s Conversational Commerce Is Changing Everything — Lucas Tieleman | Why AI Changes Search, How Conversational Commerce Works, What Product Feeds Hide, How AI Landing Pages Convert, Why Bad Data Fails (#485)— Ecommerce Coffee Break
• How AI is Revolutionizing Print-on-Demand — David Hooker | How AI Changes Print-On-Demand, How AI Creates Photorealistic Mockups, What Traits Make Sellers Successful, How Printify’s Global Fulfillment Cuts Risk, Why Gen Z Demands Personalization (#484)— Ecommerce Coffee Break
• The Bouquet Theory of Building a Brand From Zero | Ep 974— The Game with Alex Hormozi
• "How Do You Know When to Pivot?" Here's What 13 Businesses Actually Did— Shopify Masters

Frequently asked about this episode

What does this episode say about amazon & marketplaces?

Implement strategic product bundling to increase AOV by offering value-driven multi-packs or complementary product sets.

What does this episode say about dtc strategy?

Leverage success on platforms like Amazon to build brand awareness and drive traffic to your DTC channels, creating a "halo effect".

What does this episode say about product & merchandising?

Clearly articulate the "better for you" value proposition of your products to overcome skepticism and attract health-conscious consumers.

What does this episode say about conversion & cro?

Continuously learn and adapt your marketing strategies by seeking out mentors and staying updated on industry trends to drive sustained growth.

Listen

Listen on Apple PodcastsShow website