Ep 167: AKNF - Five Things to Improve Your Google Suite Life
DTC Podcast · with Saul · January 14, 2022 · 20 min
Summary
This episode reveals how ecommerce operators can navigate the post-iOS 14.5 advertising landscape by optimizing their Google Suite spend. Learn why prioritizing YouTube, leveraging custom feeds for Google Shopping, and implementing enhanced conversions are crucial to maximizing ROI and ensuring accurate performance tracking in a privacy-first world.
Key takeaways
Diversify ad spend towards YouTube, aiming for it to constitute a significant portion (e.g., 23%) of your total Google Suite budget, as Google platforms are less impacted by iOS 14.5 changes than Facebook.
Implement custom product feeds to significantly improve the performance and return on investment (ROI) of your Google Shopping campaigns.
Immediately adopt enhanced conversions in Google Ads to improve the accuracy of your conversion tracking and gain a clearer understanding of your campaign performance, especially in light of increasing data privacy measures.
Understand that Google’s ad ecosystem has shown more resilience than Facebook’s post-iOS 14.5, making it a critical area for sustained and increased investment.
Focus on optimizing your overall Google Suite strategy, including Search, YouTube, and Shopping, to build a robust and adaptable advertising framework.
Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to All Killer No Filler, this week with Saul and Kyle from Pilothouse.
Saul is a 33rd degree Google Suite Master and today's cast is all about how to improve your Google World, starting with why you NEED to be spending more on YouTube.
You'll hear: Why Google is less affected than Facebook after iOS14.5 Why Pilothouse's goal is to have YouTube be 23% of our total Google Suite Spend by 2023 How use custom feeds to maximize your Google Shopping Returns What enhanced conversions are and why you need to be using them ASAP If you'd like to chat with Pilothouse about levelling up your Google Suite, reach out: https://www.pilothouse.co/contact-us
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What does this episode say about paid acquisition?
Diversify ad spend towards YouTube, aiming for it to constitute a significant portion (e.g., 23%) of your total Google Suite budget, as Google platforms are less impacted by iOS 14.5 changes than Facebook.
What does this episode say about analytics & attribution?
Implement custom product feeds to significantly improve the performance and return on investment (ROI) of your Google Shopping campaigns.
What does this episode say about paid acquisition?
Immediately adopt enhanced conversions in Google Ads to improve the accuracy of your conversion tracking and gain a clearer understanding of your campaign performance, especially in light of increasing data privacy measures.
What does this episode say about paid acquisition?
Understand that Google’s ad ecosystem has shown more resilience than Facebook’s post-iOS 14.5, making it a critical area for sustained and increased investment.
What does this episode say about paid acquisition?
Focus on optimizing your overall Google Suite strategy, including Search, YouTube, and Shopping, to build a robust and adaptable advertising framework.
