Ep 162: AKNF - 60% SMS Click Through Rates and Other Epic Email Insights from BFCM with Julien and Dan from Pilothouse
DTC Podcast · with Julien and Dan from Pilothouse · December 17, 2021 · 21 min
Summary
This episode reveals how DTC brands achieved stellar SMS and email performance during BFCM, including a 60% SMS click-through rate. Learn why owned channels are paramount for 2022, best practices for building and segmenting your customer lists (especially post-BFCM), and the strategic advantages of unifying your email and SMS efforts for sustained growth and retention.
Key takeaways
Prioritize unifying email and SMS marketing under one strategy to leverage the benefits of integrated communication and data.
Implement advanced segmentation strategies for lists acquired through contests or seasonal pushes like BFCM to ensure personalized and effective ongoing communication.
Develop a clear post-BFCM strategy for engaging and retaining newly acquired customers, focusing on long-term value rather than one-off sales.
Focus on building owned channels (email and SMS) as a top priority for 2022 to decrease reliance on paid acquisition and foster direct customer relationships.
Analyze BFCM campaign performance closely to identify tactics that yielded high engagement, such as the 60% SMS click-through rate mentioned, and integrate these learnings into future campaigns.
Subscribe to DTC Newsletter - https://dtcnews.link/signup Today Dan and Julien joined us on AKNF to chat about email/SMS and why list building / owned channels are the highest priorities we hear from brands in 2022. Biggest Email/SMS wins from BFCM How to build your list Why you probably want to have you Email and SMS under one roof How to segment lists built from contests What to do with Giant BFCM lists Want to work with Pilothouse to scale up your email/sms strategy? ➡️ www.pilothouse.co Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video
Prioritize unifying email and SMS marketing under one strategy to leverage the benefits of integrated communication and data.
What does this episode say about dtc strategy?
Implement advanced segmentation strategies for lists acquired through contests or seasonal pushes like BFCM to ensure personalized and effective ongoing communication.
What does this episode say about customer retention?
Develop a clear post-BFCM strategy for engaging and retaining newly acquired customers, focusing on long-term value rather than one-off sales.
What does this episode say about conversion & cro?
Focus on building owned channels (email and SMS) as a top priority for 2022 to decrease reliance on paid acquisition and foster direct customer relationships.
What does this episode say about email & sms?
Analyze BFCM campaign performance closely to identify tactics that yielded high engagement, such as the 60% SMS click-through rate mentioned, and integrate these learnings into future campaigns.
