Ep 159: Crunch Differentiation in CPG with Daily Crunch Snacks Founder Laurel Orley

DTC Podcast · with Laurel Orley · December 6, 2021 · 39 min

Summary

Daily Crunch Snacks, a CPG brand, successfully pivoted to e-commerce and Amazon during the pandemic, achieving rapid growth. Founder Laurel Orley shares how past experience at Unilever, leveraging email marketing, and participating in CPG accelerators contributed to their differentiation and market penetration with sprouted almonds.

Key takeaways

• Leverage past CPG experience to inform your startup's strategy, particularly in product differentiation and market positioning.
• Prioritize a strong e-commerce and Amazon FBA strategy for CPG products to accelerate growth and adapt to market shifts.
• Utilize email marketing (newsletters) as a powerful tool to drive immediate sales and manage inventory.
• Explore CPG accelerator programs to gain mentorship, resources, and connections for scaling your business.
• Focus on unique product differentiation in crowded markets like CPG to stand out and attract mindful consumers.

Themes

Topics covered

Episode description

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I’m Eric Dyck. Today it’s CRUNCH time with Laurel Orley Co-Founder and CEO of Daily Crunch Snacks, which offers a range of beautifully flavored sprouted almonds for mindful snackers looking for the ultimate CRUNCH. Daily Crunch Snacks was started just under three years ago but has truly sprouted since switching focus to eCommerce via amazon at the start of the pandemic. In this podcast we digest: The things you learned TO DO and NOT TO DO After working at Mindshare with Unilever Why pivoting to Ecommerce has massively accelerated the business How a newsletter dropped and they sold out of all inventory The Benefits of CPG accelerators Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

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Frequently asked about this episode

What does this episode say about dtc strategy?

Leverage past CPG experience to inform your startup's strategy, particularly in product differentiation and market positioning.

What does this episode say about amazon & marketplaces?

Prioritize a strong e-commerce and Amazon FBA strategy for CPG products to accelerate growth and adapt to market shifts.

What does this episode say about email & sms?

Utilize email marketing (newsletters) as a powerful tool to drive immediate sales and manage inventory.

What does this episode say about founder & leadership?

Explore CPG accelerator programs to gain mentorship, resources, and connections for scaling your business.

What does this episode say about dtc strategy?

Focus on unique product differentiation in crowded markets like CPG to stand out and attract mindful consumers.

Listen

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