Ep 153: Vessi's CEO Tony Yu's Q4 Lead Generation Brilliance (40K+ New Leads In 24 Hours With THIS Contest Strategy)
DTC Podcast · with Tony Yu · November 15, 2021 · 37 min
Summary
In this episode, Vessi's CEO Tony Yu reveals how the footwear brand generated over 40,000 new leads in just 24 hours using a contest strategy. He shares actionable insights on how DTC brands can profitably collect first-party data while simultaneously boosting sales. The discussion also covers strategies for increasing Average Order Value (AOV) through gift cards and the importance of community engagement for sustainable brand growth.
Key takeaways
Implement a contest strategy that incentivizes lead generation while maintaining profitability, as Vessi did to acquire 40K+ leads in 24 hours.
Utilize gift cards not only as a sales tool but also as a strategic mechanism to increase Average Order Value (AOV) and collect valuable first-party customer data upfront.
Develop methods to seamlessly collect first-party data during the sales process, allowing for personalized marketing and improved customer insights amidst evolving privacy regulations.
Focus on building and nurturing a strong brand community to foster loyalty, drive organic advocacy, and integrate community feedback into product innovation and marketing efforts.
Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and Welcome to the DTC podcast today. We return with one of our first ever guests, a friend of the show, a client of Pilothouse, and an inclement weather shoe magnate, Vessi’s Tony Yu.
Vessi and DTC have grown a ton since we last spoke to them in April 2020, so it was good to catch up. DTC Podcast just reached 100K listens, while Vessi is celebrating its millionth shoe sale.
Tony has a unique strategic perspective about growing Vessi through supporting its key communities and tonnes of tactical insights about product, lead generation, and more. Today’s convo centered around Vessi’s growth and product innovation. Raising AOV with Gift Cards How to sell your product while collecting first-party data Generating 40K emails (profitably) in 24 hours with Contest Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
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Watch this interview on YouTube - https://dtcnews.link/video
What does this episode say about paid acquisition?
Implement a contest strategy that incentivizes lead generation while maintaining profitability, as Vessi did to acquire 40K+ leads in 24 hours.
What does this episode say about dtc strategy?
Utilize gift cards not only as a sales tool but also as a strategic mechanism to increase Average Order Value (AOV) and collect valuable first-party customer data upfront.
What does this episode say about customer retention?
Develop methods to seamlessly collect first-party data during the sales process, allowing for personalized marketing and improved customer insights amidst evolving privacy regulations.
What does this episode say about brand & content?
Focus on building and nurturing a strong brand community to foster loyalty, drive organic advocacy, and integrate community feedback into product innovation and marketing efforts.
