Ep 139: Omsom’s Emily Chan shares the secret behind 90% of their growth and it’s NOT paid ads
DTC Podcast · with Emily Chan · September 20, 2021 · 42 min
Summary
This episode dives into Omsom’s impressive growth, with Marketing Director Emily Chan revealing how 90% of their success stems from organic strategies rather than paid ads. Learn how Omsom built a powerful cultural brand around authentic Asian flavors, achieved viral TikTok success with 250k views on their brand story video, and significantly boosted Average Order Value through smart product bundling. This is a masterclass for DTC brands looking to scale through authentic storytelling, community engagement, and effective content marketing beyond traditional advertising.
Key takeaways
Focus on building a 'cultural brand' by deeply understanding and embodying your identity to create genuine connections with your audience.
Implement at least two impactful content marketing strategies that prioritize authentic storytelling, as Omsom did to achieve viral success on TikTok (250k views).
Leverage strategic product bundling to significantly increase Average Order Value (AOV) and maximize revenue per customer.
Prioritize organic growth channels and community building over heavy reliance on paid advertising for sustainable customer acquisition and loyalty.
Analyze the "chasing Sriracha" phenomenon to understand how to tap into cultural relevance and demand for authentic culinary experiences within your niche.
Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to the DTC Podcast. Today we deep dive into GPG brand Omsom’s growth journey with Marketing Director Emily Chan.
Omsom is on a mission to provide bright, authentic, and downright rowdy Asian flavors to grocery stores and kitchens across America.
Emily has been working on multiple fronts to help Omsom grow steadily, mostly through organic means.
Stick around for: Chasing Sriracha and what it means to be a cultural brand The two most impactful content marketing strategies How Omsom got 250k views on their brand story video on TikTok How bundling all their products skyrocketed AOV Subscribe to DTC Newsletter - https://dtcnews.link/signup
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Watch this interview on YouTube - https://dtcnews.link/video
Focus on building a 'cultural brand' by deeply understanding and embodying your identity to create genuine connections with your audience.
What does this episode say about organic & seo?
Implement at least two impactful content marketing strategies that prioritize authentic storytelling, as Omsom did to achieve viral success on TikTok (250k views).
What does this episode say about brand & content?
Leverage strategic product bundling to significantly increase Average Order Value (AOV) and maximize revenue per customer.
What does this episode say about product & merchandising?
Prioritize organic growth channels and community building over heavy reliance on paid advertising for sustainable customer acquisition and loyalty.
What does this episode say about dtc strategy?
Analyze the "chasing Sriracha" phenomenon to understand how to tap into cultural relevance and demand for authentic culinary experiences within your niche.
