Ep 138: Crush BFCM 2021 - Get Sentimental and Unlock Your Brand's Gifting Persona

DTC Podcast · with Angela Head, Sam, Evan, Cam · September 17, 2021 · 25 min

Summary

This episode provides critical insights for DTC brands to conquer Q4 by leveraging a 'gifting persona' and 'sentimental' marketing. Learn how to test promotions effectively during Halloween, maximize promotional value, and integrate diverse creative styles to boost Black Friday Cyber Monday (BFCM) sales. It's a must-listen for ecommerce operators looking for actionable strategies to stand out in the competitive holiday season.

Key takeaways

• Test promotional offers during Halloween to optimize for BFCM success and identify your most effective deals.
• Develop and utilize a distinct 'gifting persona' for your brand to connect with customers emotionally and drive gift-related purchases during the holiday season.
• Embrace 'sentimental' marketing by focusing on emotional connections in your Q4 content to resonate deeply with consumers.
• Implement a diverse creative strategy that balances 'scrappy' user-generated content with polished, high-end productions to engage a wider audience.
• Prepare for an early start to BFCM, as the shopping season tends to begin sooner each year; plan your campaigns accordingly.

Themes

Topics covered

Episode description

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today we’re talking Q4 Content Planning, BlackFridayCyberMonday + Halloween and Holidays) with Pilothouse’s CRACK creative team including Angela Head UGC, Sam from Production, Evan the Content manager, and Cam our Creative Director: We covered: Why it's smart to figure out your best promos by testing at Halloween. Why unlocking your brand's gifting persona is key for big sales BFCM 2021 Why "sentimental" is the word for the season Why BFCM started a month early last year, and when it begins this year. How to maximize the value of your promotions Incorporating Scrappy and High End in your diverse creative flow Listen to the full cast! Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

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Frequently asked about this episode

What does this episode say about dtc strategy?

Test promotional offers during Halloween to optimize for BFCM success and identify your most effective deals.

What does this episode say about brand & content?

Develop and utilize a distinct 'gifting persona' for your brand to connect with customers emotionally and drive gift-related purchases during the holiday season.

What does this episode say about paid acquisition?

Embrace 'sentimental' marketing by focusing on emotional connections in your Q4 content to resonate deeply with consumers.

What does this episode say about conversion & cro?

Implement a diverse creative strategy that balances 'scrappy' user-generated content with polished, high-end productions to engage a wider audience.

What does this episode say about dtc strategy?

Prepare for an early start to BFCM, as the shopping season tends to begin sooner each year; plan your campaigns accordingly.

Listen

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