Ep 137: Building the future of online marketplaces with Matt Hayes, Co-Founder of The Fascination

DTC Podcast · with Matt Hayes · September 13, 2021 · 39 min

Summary

This episode uncovers how curated online marketplaces like The Fascination are reshaping the ecommerce landscape for DTC brands. Learn how to leverage these platforms for brand discovery, understand evolving consumer trends, and implement smart SEO strategies like "ego bait" for backlink generation to grow your online presence.

Key takeaways

• Curated marketplaces offer DTC brands a powerful channel for discovery and customer acquisition by presenting a vetted selection to consumers.
• Implement 'ego bait' content marketing strategies to generate high-quality backlinks, improving your SEO and online authority.
• Focus on understanding and capitalizing on "hot-button trends" that drive consumer purchasing decisions in online retail.
• Prioritize user experience and effective product discovery on your ecommerce platform to meet evolving consumer expectations.
• Building strong brand partnerships and fostering a sense of community within a marketplace can significantly enhance customer loyalty and growth.

Themes

Topics covered

Episode description

Subscribe to DTC Newsletter - https://dtcnews.link/signup Our guest on this week’s DTC pod was Matt Hayes, Co-Founder, and Head of Growth for The Fascination: a curated marketplace where consumers can discover, research, and shop amazing online brands–all in one place. We cover: The appeal of curated online marketplaces. Hot-button trends customers are loving. Building backlinks with “ego bait”. Thanks for listening and don't forget to subscribe! Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

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Frequently asked about this episode

What does this episode say about dtc strategy?

Curated marketplaces offer DTC brands a powerful channel for discovery and customer acquisition by presenting a vetted selection to consumers.

What does this episode say about brand & content?

Implement 'ego bait' content marketing strategies to generate high-quality backlinks, improving your SEO and online authority.

What does this episode say about organic & seo?

Focus on understanding and capitalizing on "hot-button trends" that drive consumer purchasing decisions in online retail.

What does this episode say about amazon & marketplaces?

Prioritize user experience and effective product discovery on your ecommerce platform to meet evolving consumer expectations.

What does this episode say about dtc strategy?

Building strong brand partnerships and fostering a sense of community within a marketplace can significantly enhance customer loyalty and growth.

Listen

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