Ep 136: AKNF - 8X ROAS and $8 Million in Sales: A Google Ads Case Study

DTC Podcast · with Saul Garcia · September 10, 2021 · 22 min

Summary

This episode reveals how luxury watch brand JBW achieved an 8X ROAS and over $8 million in sales using a refined Google Ads strategy. Saul Garcia of Pilothouse details four key areas: dynamic retargeting to boost LTV, intent-based search campaigns with RLSA for new customer acquisition, strategic ad coverage while protecting branded keywords, and leveraging YouTube for profitable prospecting. Ecommerce operators will learn actionable tactics for advanced Google Ads optimization and substantial revenue growth.

Key takeaways

• Implement dynamic retargeting and display campaigns to significantly increase customer lifetime value.
• Utilize intent-based search campaigns combined with RLSA to efficiently capture new customers.
• Strategically expand ad coverage across Google while safeguarding performance for branded keywords.
• Launch profitable prospecting campaigns on YouTube to diversify customer acquisition channels and scale ad spend.
• Analyze and leverage data to constantly optimize campaign performance and achieve ambitious ROAS targets.

Themes

Topics covered

Episode description

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today we’re talking with Saul Garcia, Head of Google Ads for Pilothouse. He’s recently produced a case study that shows some eye-popping growth at 8X Roas and over $8MM in revenue generated for luxury watch client JBW. Here are the 4 key areas that allowed for this growth that we discuss on the podcast: Increase Customer Lifetime Value with Dynamic Retargeting & Display Capture New Customers With Intent-Based Search Campaigns + RLSA Increasing Ad Coverage While Safeguarding Branded Keywords Opening Up YouTube To Profitable Prospecting Campaigns Register for OX Fest'21 here Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

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Frequently asked about this episode

What does this episode say about paid acquisition?

Implement dynamic retargeting and display campaigns to significantly increase customer lifetime value.

What does this episode say about customer retention?

Utilize intent-based search campaigns combined with RLSA to efficiently capture new customers.

What does this episode say about analytics & attribution?

Strategically expand ad coverage across Google while safeguarding performance for branded keywords.

What does this episode say about dtc strategy?

Launch profitable prospecting campaigns on YouTube to diversify customer acquisition channels and scale ad spend.

What does this episode say about paid acquisition?

Analyze and leverage data to constantly optimize campaign performance and achieve ambitious ROAS targets.

Listen

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