Ep 134: AKNF - Boost Your Email Lists for BFCM With Profitable Contests (Plus iOS15 Evolutions)
DTC Podcast · with Julien and Dylan · September 3, 2021 · 27 min
Summary
This episode reveals how DTC brands can run profitable contests to rapidly grow their email lists using cold traffic, with reported conversion rates of 45% on contest landers and a 7% placed order rate from newly acquired subscribers. It also provides critical steps, like pre-segmentation, to prepare email strategies for the impacts of iOS15, ensuring strong sender reputation and engagement leading into BFCM.
Key takeaways
Implement profitable prospecting ads for contest landing pages to acquire emails, aiming for high conversion rates (e.g., 45% exemplified) and even profiting from the initial engagement.
Pre-segment your email lists proactively to mitigate the impact of iOS15 privacy changes, ensuring continued effective segmentation even with reduced open-rate data.
Focus on growing subscriber lists with an eye toward improving sender reputation; increased engagement from new subscribers (e.g., 50% average engagement rate demonstrated) positively impacts deliverability for critical sales periods like BFCM.
Analyze subject line performance for contests to optimize engagement and entry rates, leveraging learnings for future email campaigns.
Leverage contest-driven list growth not just for subscriber numbers, but for direct revenue generation, as evidenced by a 7% placed order rate from acquired lists.
Subscribe to DTC Newsletter - https://dtcnews.link/signup Today we were joined by Julien and Dylan from Pilothouse's email team to discuss a tactic that we're rolling out across multiple clients. The idea is simple: Run a contest where users can enter with an email. Run cold traffic, grow the list, and if you play your cards right you can even profit from this first engagement.
We also chatted about key steps you can take NOW to be prepared for iOS15 -- pre-segmentation (so you don't freak out when opens go away on Apple Mail.) Here are the keynotes we hit on: Profitable Prospecting Ads for the contest lander 45% conversion rate on lander contest entry Grew the email list by 15% Added 9% growth to subscriber base 7% Placed Order Rate from that list Boosted average engagement rates to 50% for the month - sender rep implications for BFCM Pre-segmentation and critical updates to prepare for iOS15 Favorite subject lines and what we learned Subscribe to DTC Newsletter - https://dtcnews.link/signup
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Watch this interview on YouTube - https://dtcnews.link/video
Implement profitable prospecting ads for contest landing pages to acquire emails, aiming for high conversion rates (e.g., 45% exemplified) and even profiting from the initial engagement.
What does this episode say about paid acquisition?
Pre-segment your email lists proactively to mitigate the impact of iOS15 privacy changes, ensuring continued effective segmentation even with reduced open-rate data.
What does this episode say about customer retention?
Focus on growing subscriber lists with an eye toward improving sender reputation; increased engagement from new subscribers (e.g., 50% average engagement rate demonstrated) positively impacts deliverability for critical sales periods like BFCM.
What does this episode say about analytics & attribution?
Analyze subject line performance for contests to optimize engagement and entry rates, leveraging learnings for future email campaigns.
What does this episode say about email & sms?
Leverage contest-driven list growth not just for subscriber numbers, but for direct revenue generation, as evidenced by a 7% placed order rate from acquired lists.
