Ep 131: Chase Dimond on iOS15 Changes and This One Simple Hack to Raise Your Email Open Rates by 20%
DTC Podcast · with Chase Dimond · August 23, 2021 · 54 min
Summary
Dive into the post-iOS15 email marketing landscape with Chase Dimond, an expert responsible for over $50M in attributable email revenue. This episode unpacks the implications of Apple's privacy changes, offering DTC brands actionable strategies to adapt and thrive. Discover a simple hack guaranteed to boost your email open rates by 20% and learn the four crucial stages of email marketing growth to scale your efforts effectively.
Key takeaways
Implement the 'simple hack' discussed to immediately increase email open rates by up to 20%, adapting to new privacy realities.
Re-evaluate your email open tracking strategy, understanding that traditional metrics are shifting due to iOS15, and focus on more reliable engagement indicators.
Structure your email marketing efforts around the '4 stages of email marketing growth' to build a robust and scalable program, ensuring sustained revenue generation.
Prioritize first-party data collection and leverage segmentation and personalization more intensely to counteract reduced tracking capabilities and maintain relevance.
Understand the broader implications of privacy-first marketing to proactively adjust your overall digital marketing strategy beyond just email.
Subscribe to DTC Newsletter - https://dtcnews.link/signup We dove deep with the Email Marketing Nerd himself, Chase Dimond, on what’s happening with iOS15 and what brands need to do to prepare, plus a single tip that could raise your OR today.
Chase is responsible for over $50M in attributable email revenue for his clients and spends the next hour diving deep on the most pivotal aspects of his email growth strategy:
We cover: Is open tracking going extinct? The 4 stages of email marketing growth and what exactly you need to have in place for each step Where are we at in the adoption curve of email marketing in 2021 Thanks for listening and don't forget to subscribe and rate the podcast! Subscribe to DTC Newsletter - https://dtcnews.link/signup
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Implement the 'simple hack' discussed to immediately increase email open rates by up to 20%, adapting to new privacy realities.
What does this episode say about dtc strategy?
Re-evaluate your email open tracking strategy, understanding that traditional metrics are shifting due to iOS15, and focus on more reliable engagement indicators.
What does this episode say about analytics & attribution?
Structure your email marketing efforts around the '4 stages of email marketing growth' to build a robust and scalable program, ensuring sustained revenue generation.
What does this episode say about email & sms?
Prioritize first-party data collection and leverage segmentation and personalization more intensely to counteract reduced tracking capabilities and maintain relevance.
What does this episode say about email & sms?
Understand the broader implications of privacy-first marketing to proactively adjust your overall digital marketing strategy beyond just email.
