Ep 126: AKNF - Don't Make These Amazon Seller Rookie Mistakes
DTC Podcast · with Rob and Clifford from Pilothouse · August 7, 2021 · 24 min
Summary
New Amazon sellers often make critical mistakes that hinder growth. This episode with Amazon scaling veterans Rob and Clifford from Pilothouse reveals common pitfalls, from misunderstanding Amazon’s best practices to neglecting PPC campaign structure. Learn how to avoid these rookie errors and navigate Amazon’s unique ecosystem for successful scaling.
Key takeaways
Do not assume other Amazon sellers are direct competitors; focus on your own brand and strategy.
Blindly following Amazon’s "best practices" can be detrimental; critically evaluate if they align with your specific product and business goals.
Invest time in properly structuring and organizing your PPC campaigns to avoid wasted ad spend and maximize visibility.
Avoid using flagged words (e.g., "pesticide," "adult product") in listings and boastful marketing language in A+/Store content to prevent account issues.
Do not expect Amazon’s inventory, labeling, or support to operate with common sense; meticulously follow their procedures and anticipate potential challenges.
Subscribe to DTC Newsletter - https://dtcnews.link/signup Today's AKNF features Amazon scaling vets Rob and Clifford from Pilothouse.
Something about Eric and Clifford seems to make for a loose show, though filled with value We covered the critical errors that new Amazon sellers make, such as: Thinking they’re your competition! Following Amazon’s Best Practices Neglecting PPC campaign structure/organization Nitty Gritty: Wrong account selected when making updates Putting a somehow flagged word in a listing - pesticide, adult product, etc. A+/Store with “boastful” marketing language Amazon inventory/labeling/support - expecting them to use common sense Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video
What does this episode say about amazon & marketplaces?
Do not assume other Amazon sellers are direct competitors; focus on your own brand and strategy.
What does this episode say about paid acquisition?
Blindly following Amazon’s "best practices" can be detrimental; critically evaluate if they align with your specific product and business goals.
What does this episode say about supply chain & operations?
Invest time in properly structuring and organizing your PPC campaigns to avoid wasted ad spend and maximize visibility.
What does this episode say about founder & leadership?
Avoid using flagged words (e.g., "pesticide," "adult product") in listings and boastful marketing language in A+/Store content to prevent account issues.
What does this episode say about amazon & marketplaces?
Do not expect Amazon’s inventory, labeling, or support to operate with common sense; meticulously follow their procedures and anticipate potential challenges.
