Ep 12: Ultimate Customer Engagement Tactics for 2020 and Shopify Valuation

DTC Podcast · May 20, 2020 · 21 min

Summary

This episode delivers actionable insights for DTC brands, covering crucial customer engagement tactics like effective listicle content and compelling first-person explainer videos. It also provides an update on Facebook Ads auction competition, discusses Shopify’s valuation in contrast to Tesla, and offers strategic advice on real estate decisions and remote team management in a dynamic market.

Key takeaways

• Leverage first-person explainer videos for direct customer connection and significant engagement.
• Utilize listicles for cost-effective content marketing that drives engagement.
• Anticipate increased Facebook Ads auction competition, necessitating smarter targeting and bidding strategies.
• Carefully evaluate real estate decisions (buying vs. renting) based on market conditions and operational needs.
• Prioritize maintaining team cohesion and morale while managing remote teams during extended work-from-home periods.

Themes

Topics covered

Episode description

Subscribe to DTC Newsletter - https://dtcnews.link/signup The team was a little light this week, but the actionable insights are HEAVY. 🎥 How to make a first person explainer video (these are crushing) 📈Listicles continue to pay dividends in the form of cheap engagement 👨🏻‍⚖️Facebook Ads Rep Reports - Auction Competition is heating back 🛍Shopify vs. Tesla - which valuation is more nutty? 🏘Should you buy an office in this down market or continue to rent? 🩺Keeping a pulse on all accounts and staff as the weeks from home drag on Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

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Frequently asked about this episode

What does this episode say about dtc strategy?

Leverage first-person explainer videos for direct customer connection and significant engagement.

What does this episode say about brand & content?

Utilize listicles for cost-effective content marketing that drives engagement.

What does this episode say about paid acquisition?

Anticipate increased Facebook Ads auction competition, necessitating smarter targeting and bidding strategies.

What does this episode say about finance & fundraising?

Carefully evaluate real estate decisions (buying vs. renting) based on market conditions and operational needs.

What does this episode say about dtc strategy?

Prioritize maintaining team cohesion and morale while managing remote teams during extended work-from-home periods.

Listen

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