Ep 104: Dissolve Doubt, Inform Intuition - Attest Re-Imagines the $80B Customer Research Biz
DTC Podcast · with Jeremy King · May 20, 2021 · 35 min
Summary
This episode cuts through the noise of assumptions, showing DTC brands exactly how to harness the power of customer research. Learn to gather relevant data, understand evolving consumer attitudes in ecommerce and retail, and transform these insights into actionable strategies for growth, moving beyond intuition to data-driven decision-making.
Key takeaways
Implement continuous customer feedback loops to stay ahead of evolving consumer preferences, leveraging platforms like Attest to gather current, relevant data.
Utilize consumer surveys to identify emerging trends and shifting attitudes in e-commerce and retail, informing product development and marketing strategies.
Prioritize data-driven decision-making over pure intuition by investing in robust customer research to uncover new market opportunities and competitive advantages.
Explore resources like Attest's quarterly D2C digest for aggregated consumer insights specific to the DTC landscape, helping validate assumptions and identify growth avenues.
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Today on DTC Podcast, we welcomed Jeremy King, the founder and CEO of Attest, a company re-imagining the $80B field of customer research.
We dove into the state of customer research, providing some insights about how companies of any scale can get better, more relevant data to help grow their brands. 🚀
Get a preview of Attest’s recently published quarterly D2C digest (askattest.com/dtc), where they used their platform to survey consumers to discover emerging trends and evolving attitudes about eCommerce, retail and DTC experiences. For more information about how you can use customer research to uncover new avenues of success, go to askattest.com/dtc 📦.
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Implement continuous customer feedback loops to stay ahead of evolving consumer preferences, leveraging platforms like Attest to gather current, relevant data.
What does this episode say about analytics & attribution?
Utilize consumer surveys to identify emerging trends and shifting attitudes in e-commerce and retail, informing product development and marketing strategies.
What does this episode say about brand & content?
Prioritize data-driven decision-making over pure intuition by investing in robust customer research to uncover new market opportunities and competitive advantages.
What does this episode say about dtc strategy?
Explore resources like Attest's quarterly D2C digest for aggregated consumer insights specific to the DTC landscape, helping validate assumptions and identify growth avenues.
