Ep 102: Email vs SMS (plus Two Step Opt-ins and CT design)
DTC Podcast · with Julien Normand, Robin Holdsworth · May 15, 2021 · 26 min
Summary
This episode breaks down the critical differences and synergistic potential of email and SMS marketing for DTC brands. Learn how to strategically drive leads with two-step opt-ins for SMS, design high-converting CTAs, and overcome hesitations about integrating SMS to maximize customer engagement and win-back efforts.
Key takeaways
Implement a two-step opt-in process for SMS to effectively drive leads and build a compliant subscriber list, leveraging initial engagement before requesting phone numbers.
Design CTAs with clear value propositions, optimal placement (above the fold and contextually relevant), and appropriate quantity to avoid overwhelming users while guiding them to action.
Re-evaluate hesitations about SMS marketing; its immediate delivery and high open rates make it a powerful channel for time-sensitive offers, customer service, and direct engagement.
Develop a robust win-back sequence for email that is complemented by SMS, creating a multi-channel approach to re-engage lapsed customers and recapture potential lost revenue.
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In this episode of All Killer No Filler, we're chatting with Pilothouse's Head of Email Julien Normand and Design Lead Robin Holdsworth.
Here's what you'll hear on the pod:
📦 Perception of email 📧 vs SMS 📱
📦 Our Two-Step process for driving leads with SMS
📦 Where CTAs should go, how they should look, and how many you should have
📦 Why folks are hesitant to implement an SMS strategy (and why they should reconsider)
📦 An inside look a the DTC win-back sequence
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Work with Pilothouse - https://dtcnews.link/pilothouse
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Watch this interview on YouTube - https://dtcnews.link/video
Implement a two-step opt-in process for SMS to effectively drive leads and build a compliant subscriber list, leveraging initial engagement before requesting phone numbers.
What does this episode say about dtc strategy?
Design CTAs with clear value propositions, optimal placement (above the fold and contextually relevant), and appropriate quantity to avoid overwhelming users while guiding them to action.
What does this episode say about conversion & cro?
Re-evaluate hesitations about SMS marketing; its immediate delivery and high open rates make it a powerful channel for time-sensitive offers, customer service, and direct engagement.
What does this episode say about customer retention?
Develop a robust win-back sequence for email that is complemented by SMS, creating a multi-channel approach to re-engage lapsed customers and recapture potential lost revenue.
