Entrepreneurship as Art with Katie Johnson, Co-Founder and CEO of Carbon38
Stairway to CEO
· with Katie Johnson
· December 19, 2018
· 63 min
Summary
Katie Johnson, Co-Founder and CEO of Carbon38, shares her unique perspective on entrepreneurship as an art form. She reveals how cultivating an inner 'alpha' leadership style, embracing vulnerability during challenging times, and leveraging a powerful vision-setting workshop were critical to building and scaling Carbon38. This episode offers valuable insights for ecommerce operators on strategic planning, personal growth, and resilience in the face of business adversity.
Key takeaways
Develop an 'inner alpha' leadership style by identifying and leveraging your core strengths and experiences, even from seemingly unrelated fields like fitness instruction.
Utilize vision-setting workshops or exercises to create a clear 5-year strategic roadmap, as this process can be a powerful catalyst for business growth and direction.
Embrace vulnerability and emotional challenges as fuel for growth; moments of struggle can reveal hidden strengths and push boundaries, ultimately strengthening your leadership and business.
Understand brand building as an artistic endeavor, focusing on the identity, story, and offerings to 'paint' a desired perception in the market, particularly relevant for lifestyle and activewear brands.
Welcome to Episode 6 of the Stairway to CEO podcast, I’m your host Lee Greene and today I spoke with Katie Johnson, the Co-Founder & CEO of Carbon38. Katie talks about how she learned to bring out her inner alpha while working as a fitness instructor, how moments of crying in the shower can lead to pushing through boundaries she never thought she could, and how a vision setting workshop in LA helped her create her 5 year vision for the future, which has already begun to unfold.
Frequently asked about this episode
What does this episode say about brand building?
Develop an 'inner alpha' leadership style by identifying and leveraging your core strengths and experiences, even from seemingly unrelated fields like fitness instruction.
What does this episode say about entrepreneurial mindset?
Utilize vision-setting workshops or exercises to create a clear 5-year strategic roadmap, as this process can be a powerful catalyst for business growth and direction.
What does this episode say about leadership development?
Embrace vulnerability and emotional challenges as fuel for growth; moments of struggle can reveal hidden strengths and push boundaries, ultimately strengthening your leadership and business.
What does this episode say about strategic vision & planning?
Understand brand building as an artistic endeavor, focusing on the identity, story, and offerings to 'paint' a desired perception in the market, particularly relevant for lifestyle and activewear brands.
