E608: Was Prime Day Really Down 40%? Early Results

The EcomCrew Ecommerce Podcast · with null · July 14, 2025 · 12 min

Summary

EcomCrew breaks down the true performance of Prime Day 2025, contrasting Amazon's "biggest ever" claims with real seller data. Dave reveals brand-specific revenue and aggregated insights from 10 anonymous brands, offering a candid look at whether the expanded four-day format boosted sales or just diluted them. This episode helps ecommerce operators understand the nuances behind major sales events and strategize discounting more effectively.

Key takeaways

• Initial reports of a 40% dip in Day 1 sales for Prime Day 2025 were misleading; overall, 8 out of 10 tracked companies saw sales gains, albeit often modest.
• The sentiment among many sellers was that Prime Day 2025 performance was average, despite Amazon's claims of record-breaking sales.
• Sellers should exercise caution and strategy when considering deep discounting during Prime Day, as the benefits may not always outweigh the costs.
• The shift to a four-day Prime Day format did not uniformly translate to significantly higher profitability for most sellers; performance varied widely.
• Leverage third-party data sources like SellerSnooper for a more accurate, aggregated view of marketplace performance during major sales events, rather than relying solely on platform-generated claims.

Themes

Topics covered

Episode description

Dave reveals his brands' revenue numbers from Prime Day and talks about what the overall experience was for sellers on Prime Day, from large aggregators to smaller sellers. Did the transition from a two-day to a four-day format make more money than last year? Did it cause a dip? We examine whether Amazon's claims were BS in today's episode. Get mystery shopped for your brand and 2 competitors of your choice FOR FREE! Stord will provide a detailed report that outlines the specific areas you are out performing your competitors and where your competitors are outperforming you. Learn how your consumers truly experience your brand today! Last year, Amazon's Prime Day results were lukewarm across the board with sellers seeing a 1.5x - 2x increase in sales except for a select few.  How was this year's Prime Day?  Well, Amazon claims that Prime Day 2025 was the biggest prime day ever compared to previous years. But is it really?  With Prime Day done and dusted, Dave reveals his brands' revenue numbers during the big shopping holiday to share how his experience was.  Dave also shares how 10 anonymous brands from various revenue numbers did during Prime Day, with data taken from SellerSnooper. Are Amazon's claims BS? Or are they technically correct? We find out in today's episode.  The Big Takeaway Initial reports indicated a 40% dip in Day 1 sales. Amazon claims that Prime Day 2025 was the biggest Prime Day ever.  8 out of 10 tracked companies saw sales gains during Prime Day, but how big were they?  Sellers reported varied performance, with some seeing modest gains. Many sellers felt Prime Day performance was average this year. Sellers should definitely be cautious about discounting heavily during Prime Day. Timestamps 00:00 - Prime Day Overview and Initial Impressions 02:17 - Amazon's

Frequently asked about this episode

What does this episode say about ecommerce sales events?

Initial reports of a 40% dip in Day 1 sales for Prime Day 2025 were misleading; overall, 8 out of 10 tracked companies saw sales gains, albeit often modest.

What does this episode say about marketplace strategy?

The sentiment among many sellers was that Prime Day 2025 performance was average, despite Amazon's claims of record-breaking sales.

What does this episode say about performance analysis?

Sellers should exercise caution and strategy when considering deep discounting during Prime Day, as the benefits may not always outweigh the costs.

What does this episode say about ecommerce sales events?

The shift to a four-day Prime Day format did not uniformly translate to significantly higher profitability for most sellers; performance varied widely.

What does this episode say about ecommerce sales events?

Leverage third-party data sources like SellerSnooper for a more accurate, aggregated view of marketplace performance during major sales events, rather than relying solely on platform-generated claims.

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