Mike is joined by Mediavine's Eric Hochberger to talk about how enhanced privacy and data protection is affecting ecommerce and the future of advertising. Consumers are becoming more wary and on edge about online security and keeping their data safe. Developers address this concern by doubling down on data privacy and limiting ads, albeit, at the expense of businesses' efforts to reach potential customers. In this episode, I talk to Eric Hochberger, who runs the ad management company Mediavine, about how these changes and consumer concerns will impact profit and shape the direction of advertising. Audio Timestamps: Intro - 0:00 Eric Hochberger's background in the industry - 2:07 What Mediavine does - 3:04 Alarm Grid - 3:55 Repercussions of enhanced privacy on businesses - 5:34 A common misconception of consumers regarding privacy - 7:58 Curating ads based on users' interest - 10:52 Possible impact on monetization - 14:48 Amazon and Facebook advertising - 17:14 <li style="font-weight: 400;" aria-l