The inspiration for a business can strike at any time. For Hasan Hasmani, CEO of Underdog Games, the big idea came to him during a meeting with a client. After several years of selling other people's board games, that fateful conversation would eventually lead him to running a company and developing his own. For non-essential goods such as board games, capturing a market can be difficult. But with the right idea and execution, you can find a loyal community and eventually run a sustainable and scalable business. Audio Timestamps: Intro - 0:00 Hasan's trek through ecommerce - 2:05 The lightbulb moment for Underdog Games - 3:15 How Underdog develops its board games - 9:10 Facebook advertising troubles - 10:43 LTVs and profit margins in the board game niche - 12:00 Ecomcrew Premium Waitlist is Open! - 13:38 Creating products with the audience in mind - 14:35 Hasan's current strategy with paid advertising - 16:06 The 18 month development c