Mike talks to Bill D'Alessandro about the oncoming supply chain issues as Christmas season starts to roll around. It's still September, but if you're in ecommerce, the holidays are right around the corner. With all that said, a lot of us are concerned about how to deal with Q4 as we're still wrestling with this perfect storm of supply chain issues. My guest today is Bill D'Alessandro, and I think he's the perfect guy to talk to about all these things. Bill is the CEO of Elements Brands, an ecommerce rollup company that focuses on acquiring and scaling consumer products brands. He's involved in a lot of stuff in ecommerce, which makes him the perfect guest to talk to about dealing with longer lead times going into the holidays, higher costs, and the general unpredictability in ecommerce heading into Q4. We also talk about ecommerce inflation and the ways that you can keep your business profitable. Timestamps: Things you should be thinking about going into Q4 - 1:58 How Bill is handling increased timelines, additional costs, and unpredictability - 5:05 Ecommerce inflation - 7:52 The value of having safety stock - 13:45</spa