In ecommerce, there are a few things better than finding a good opportunity in a profitable niche. Today, we're doing an Under the Hood session with George Mulford, who's seeing a lot of potential and a sizable market in the gaming niche, and wants to take his brand into Amazon. George is currently at a crossroads and could use some practical advice on how to attack his chosen niche the right way and scale his brand. The key things we'll be talking about include why you should craft a killer listing even before launching your product (and how to do it) as well as the plethora of ways to drive traffic to your listing. Timestamps: How George got into ecommerce - 2:38 An overview of George's current ecommerce business - 4:27 Crafting a killer Amazon listing - 7:58 Driving traffic to your listing - 15:35 Is having an affiliate program a good idea? - 20:55 What to do if things are not quite working out - 25:38 Other ways to g