Crafting an ad campaign that actually helps your ecommerce business can be quite tricky. Luckily, Ilana Wechsler of Teach Traffic has come up with an effective approach to working out a paid campaign strategy tailored to your business—the Paid Traffic Puzzle. Just as you would do with an actual puzzle, Ilana explains why the four corners are great starting points to crafting an effective ad campaign, and how they reveal what the next puzzle pieces are. This eventually helps you build your puzzle all the way into the middle and come up with the full picture. The four corners are: Google Search Google Display YouTube Marketing Facebook/Instagram Marketing In this episode, we also talk about what you should do when your retargeting campaigns are not working, which data to look for in order to craft an effective campaign, and a bunch of other good stuff you don't wanna miss. Timestamps: Ilana's experience in running a PPC agency - 1:20 What the Paid Traffic Puzzle is all about - 3:12<