As e-commerce sellers, we can become attached to our businesses, especially when we built them from the ground up. However, at some point in time, we have to let them go to move on to better projects or, as it was in my case, to let go of some of the stress that comes with running multiple businesses. There are good reasons for selling your business, and our guest for this episode knows them all too well. Greg Elfrink is the Director of Marketing of Empire Flippers, a company that specialises in buying and selling online businesses. In this episode, he shares seven of the most interesting businesses he had to deal with at Empire Flippers and the lessons he learned from each. Timestamps: Catching up with Greg - 2:26 Business #1 - 5:03 How important are product niches? - 6:53 Business #2 - 8:30 Why I sold ColorIt and the factors I considered before doing so -10:06 How to line up your personal and business goals - 13:00 Is it okay to sell your e-commerce business? - 14:02 Business #3 - 16:56 How to be featured on review articles - 20:20 Th