The EcomCrew Ecommerce Podcast artwork

E345: Three Years Later: Under the Hood Updates with Brad Bernhart

The EcomCrew Ecommerce Podcast · with Brad Bernhart · November 16, 2020 · 51 min

Summary

Three years after initial coaching, Brad Bernhart reveals the impact of implementing expert advice on his ecommerce business. This episode details specific strategies that fueled his revenue growth, critiques his corporate gifting approach, and provides actionable SEO and keyword research tactics. It's a real-world case study on optimizing an online business for sustained success.

Key takeaways

Themes

founder & leadershiporganic & seodtc strategy

Topics covered

ecommerce business growthapplying business adviceshopify store optimizationseo for ecommercecorporate gifting strategieskeyword research

Episode description

Welcome to the EcomCrew Podcast, and we have a special episode for you today! Brad Bernhart, our first Under the Hood guest, is back to give us updates on how his business is doing. We get to revisit my advice to him, whether or not he was able to implement them, and how it turned out. We started this segment in January 2018, hoping to help out our fellow entrepreneurs improve their businesses while also getting great content for the podcast. Almost three years later, we're still doing it, and we want to know how my advice actually influenced their growth. Timestamps: Recap of Brad's first Under the Hood guesting - 3:54 The Jackness Five - 4:54 How Brad implemented my advice - 7:03 Brad's business growth update - 15:28 The two main things that increased Brad's revenue - 16:00 The future of ecommerce - 19:15 How Brad can get into corporate gifting - 21:23 My honest take on Brad's corporate gifting page - 28:20 Good keywords for Earlywood Designs - 30:44 How Brad can improve his site's SEO - 33:12 <span style= "font-weight: 40

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Frequently asked about this episode

What does this episode say about founder & leadership?
Identify and double down on the 2-3 highest-impact strategies for revenue growth, as Brad did to significantly increase his sales.
What does this episode say about organic & seo?
Optimize your corporate gifting strategy by focusing on clear calls to action, user-friendly navigation, and tailored product offerings as critiqued for Earlywood Designs.
What does this episode say about dtc strategy?
Conduct thorough keyword research for your niche to improve organic search visibility and attract targeted traffic, as discussed for Earlywood Designs' SEO.
What does this episode say about founder & leadership?
Regularly reassess and update your business strategies based on expert feedback and market changes to ensure continuous growth.
What does this episode say about founder & leadership?
Design your website's corporate gifting page to be distinct and persuasive, clearly communicating the value proposition for businesses.

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