Unlock untapped sales opportunities by mastering keyword research and shopper trends. This episode dives into how tools like MerchantWords can reveal what your customers are truly searching for, helping you optimize product visibility, understand niche markets, and drive significant growth on platforms like Amazon. Learn to uncover overlooked search terms and leverage data for smarter business decisions.
Key takeaways
Utilize specialized keyword tools like MerchantWords to discover long-tail and underserved search queries that competitors might be missing.
Analyze shopper intent behind search terms to better align your product descriptions, marketing messages, and even new product development with customer needs.
Apply keyword research beyond product listings to inform content marketing, PPC campaigns, and overall SEO strategy for both on and off-platform presences.
Study real-world examples of successful keyword discovery to understand how data translates into increased sales and market differentiation.
Embrace data-driven decision-making for all aspects of your e-commerce business, from product research to competitive intelligence, to build resilience against market challenges.
Today's guest is George Lawrence, the founder of MerchantWords. I've been wanting to get him on the podcast for ages. Finally, we've had the chance to record this episode. Before getting into the meat and bones of what his awesome tool does, a bit of storytime. George is known in and around the industry as one of the good guys. Not just for his generosity in sharing what he knows but also for his resilience in the face of setbacks. Last year, his house burned down in one of the fires that ravaged parts of Southern California. Fortunately, personal and business experience instilled a sense of preparedness in him. With things up on the cloud and having a distributed workforce, he was able to forge on with his company. Now on to MerchantWords. If you ever wanted to get in-depth insights on what people are searching for in your niche, it's definitely a must-try. Here's George giving the 411 on this awesome tool. how Merchant Words started (9:50) what MerchantWords does (16:40) how it's beneficial to sellers (18:25) some real-world examples (23:15) Sign up for MerchantWords using our link and get $21 off on a monthly plan. Speaking of great tools, we recently did a series of webinars with Helium 10, which we turned into a mini-course. Even if you don't use Helium 10, I think you'll find the information there that's really interesting. Head over to ecomcrew.com/helium to watch the entire series. Finally, if you enjoyed listening and think this episode has been useful to you, please take a moment to leave us a review on iTunes. If you have any questions or comments, feel free to leave them below. Happy selling!
What does this episode say about amazon & marketplaces?
Utilize specialized keyword tools like MerchantWords to discover long-tail and underserved search queries that competitors might be missing.
What does this episode say about organic & seo?
Analyze shopper intent behind search terms to better align your product descriptions, marketing messages, and even new product development with customer needs.
What does this episode say about analytics & attribution?
Apply keyword research beyond product listings to inform content marketing, PPC campaigns, and overall SEO strategy for both on and off-platform presences.
What does this episode say about amazon & marketplaces?
Study real-world examples of successful keyword discovery to understand how data translates into increased sales and market differentiation.
What does this episode say about amazon & marketplaces?
Embrace data-driven decision-making for all aspects of your e-commerce business, from product research to competitive intelligence, to build resilience against market challenges.
