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E214: 2018 Goals Review

The EcomCrew Ecommerce Podcast · January 14, 2019 · 45 min

Summary

It's goals time. Before I go into this year's list, revisiting the 18 goals I've set up for myself and my company is definitely a must. These were meant to be BHAGS (Big Hairy Audacious Goals) for myself personally and for the company. And in this podcast, we're going through each of them of them - the ones we achieved, the ones we didn't, and the ones where we got halfway. Before reading through this latest and final goals update, here are the links to all the previous ones to get you up to speed. E109: My 2018 Goals E134: 2018 Goals Quarterly Review E162: 2018 Goals – The Half-Way Mark E193: 2018 Goals – The Home Stretch 2018 was a mix of ups and downs. While there were many challenges, there were plenty of wins as well. We may not have reached our target revenue due to a number of factors but we were still able to grow by 40% and start the year with a healthy cash balance. So, here goes. 1. Develop 50 new products We were on our way to hit this but current market conditions made it necessary to change course and put a halt on more product development. We ended up with over 25 new products instead of 50. 2. Launch on Amazon Canada, UK, Germany, France, Italy, and eventually, Australia We did this but it did not go nearly as well as we thought. We will continue doing this as everything's already set up. If we sent that time doing something else, we probably could have yielded more from our business. 3. Optimize our Amazon listings

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