For Shopify store owners wondering if blogging is still relevant, Kaleigh Moore confirms its value for establishing authority, aiding SEO/PPC, and connecting with audiences beyond social media. This episode provides actionable strategies for developing a content plan, sourcing ideas directly from your target audience, and understanding the investment required for quality blog content. It emphasizes that blogging remains a powerful tool for building brand presence and driving traffic.
Key takeaways
Don't guess what your audience wants to read; ask them directly for content ideas to ensure relevance and engagement.
Understand that quality content creation requires an investment of either time or money; there are no shortcuts to producing valuable blog posts.
Leverage "story-based" content that illustrates your company culture, product development journey, or behind-the-scenes insights to build deeper connections with customers.
Incorporate guest blogging to expand your reach, gain new audiences, and improve your SEO through valuable backlinks.
Focus on two content types: long-form, in-depth evergreen pieces for high value and shareability, and short, pop culture-centric content (if it fits your brand voice) for strong audience connection.
When outsourcing blog content, expect a significant investment; expert-level, in-depth posts can cost upwards of $500, reflecting the research and writing expertise involved.
Kaleigh Moore is a world-class freelance writer who creates blog content for ecommerce platforms and the software that integrates with them. She also contributes to publications like Glossy and Fast Company and is the co-teacher of the Creative Class (a course on the business side of freelancing) with Paul Jarvis. Today, she gives us a little insight into the process of creating blog content for Ecommerce platforms and how the practice has evolved over the past five years. To learn more, visit: http://honestecommerce.co Resources: Learn more at kaleighmoore.com/newsletter Twitter: @kaleighf How to make your writing sell stuff: kaleighmoore.com/blog/2017/11/28/how-to-make-your-writing-sell-stuff Gary Vee’s content strategy: garyvaynerchuk.com/the-garyvee-content-strategy-how-to-grow-and-distribute-your-brands-social-media-content/ Start a Simplr free trial: simplr.ai/honest Are you a maker, crafter, or small manufacturer on Shopify? Get easier production scheduling & inventory management with Katana. You can try it free for 14 days. By using the promo code “HONEST” you'll get 30% off your first 3 months of paid subscription! Sign up at Katana’s website here: katanamrp.com.
Don't guess what your audience wants to read; ask them directly for content ideas to ensure relevance and engagement.
What does this episode say about brand & content?
Understand that quality content creation requires an investment of either time or money; there are no shortcuts to producing valuable blog posts.
What does this episode say about shopify & ecommerce platforms?
Leverage "story-based" content that illustrates your company culture, product development journey, or behind-the-scenes insights to build deeper connections with customers.
What does this episode say about founder & leadership?
Incorporate guest blogging to expand your reach, gain new audiences, and improve your SEO through valuable backlinks.
What does this episode say about organic & seo?
Focus on two content types: long-form, in-depth evergreen pieces for high value and shareability, and short, pop culture-centric content (if it fits your brand voice) for strong audience connection.
