This episode emphasizes the critical need for DTC brands to diversify their marketing channels beyond Facebook and Instagram, which are becoming increasingly expensive. Learn how post-purchase attribution surveys can reveal hidden winning channels like TikTok, word-of-mouth, or even offline events, enabling smarter budget allocation and sustained growth.
Key takeaways
Implement a post-purchase survey (e.g., using Enquire Labs) to accurately attribute sales to all touchpoints, including unmeasurable channels like word-of-mouth or offline events.
Actively diversify your marketing spend beyond Facebook and Instagram to combat rising CPMs and reduce reliance on a few channels.
Utilize attribution survey data to identify emerging high-performing channels, like TikTok, and reallocate budget accordingly.
Develop an internal process for testing new marketing channels and measuring their effectiveness using direct customer feedback.
Recognize that last-click attribution (like in Google Analytics) often misses the true customer journey and undervalues top-of-funnel efforts; qualitative surveys bridge this gap.
Matt Bahr is the founder & CEO of Enquire Labs. Enquire Labs helps DTC brands solve attribution problems via post-purchase surveys. On this podcast, we talk about how and why attribution helps business, how marketing channels are changing, and how post-purchase attribution surveys help online stores. To learn more, visit: honestecommerce.co Resources: Enquire Labs’ website: enquirelabs.com Matt’s LinkedIn page: linkedin.com/in/matthewbahr/ Get a free 14-day trial on Enquire Labs at enquirelabs.com/honest Visit gorgias.grsm.io/honest to get your second month free.
What does this episode say about paid acquisition?
Implement a post-purchase survey (e.g., using Enquire Labs) to accurately attribute sales to all touchpoints, including unmeasurable channels like word-of-mouth or offline events.
What does this episode say about analytics & attribution?
Actively diversify your marketing spend beyond Facebook and Instagram to combat rising CPMs and reduce reliance on a few channels.
What does this episode say about dtc strategy?
Utilize attribution survey data to identify emerging high-performing channels, like TikTok, and reallocate budget accordingly.
What does this episode say about paid acquisition?
Develop an internal process for testing new marketing channels and measuring their effectiveness using direct customer feedback.
What does this episode say about paid acquisition?
Recognize that last-click attribution (like in Google Analytics) often misses the true customer journey and undervalues top-of-funnel efforts; qualitative surveys bridge this gap.
