This episode emphasizes diversification beyond just ad channels to include client relationships and internal team management. It highlights the importance of strategic client selection for agencies, focusing on shared values and trust. The discussion also delves into optimizing paid advertising, particularly on Facebook and Google, for ecommerce businesses.
Key takeaways
Carefully vet potential clients for alignment on values and expectations (e.g., professionalism, respect for agency hours) to foster productive long-term partnerships.
Prioritize clients who understand the value of data-driven decisions and allow sufficient time for campaign maturation (e.g., Facebook algorithm needs more than two days to optimize).
Diversify advertising channels beyond Google and Facebook by testing platforms like Microsoft Ads (often higher ROAS) and Pinterest (effective for visually appealing products) based on product suitability and target audience.
Ensure clients have robust analytics in place, focusing on transactional goals rather than vanity metrics, to accurately track and attribute sales.
Even during peak seasons like Black Friday, schedule mandatory breaks for yourself and your team to prevent burnout and maintain productivity.
Duane Brown is the founder & head of Strategy of Take Some Risk Inc., a digital marketing agency. He uses his curiosity for people and love for people watching to run better marketing campaigns for clients. On this podcast, we talk about the eCommerce Holiday hustle, taking breaks, being patient with campaigns, how to properly work with agencies, dropshipping, and more! To learn more, visit: honestecommerce.co Resources: Duane’s LinkedIn Page: linkedin.com/in/duanebrown Take Some Risk website: takesomerisk.com Take Some Risk’s PPC Audit Guide: takesomerisk.com/ppc-audit-guide/ Visit gorgias.grsm.io/honest to get your second month free. Visit simplr.ai/honest to start your free seven-day trial.
What does this episode say about paid acquisition?
Carefully vet potential clients for alignment on values and expectations (e.g., professionalism, respect for agency hours) to foster productive long-term partnerships.
What does this episode say about founder & leadership?
Prioritize clients who understand the value of data-driven decisions and allow sufficient time for campaign maturation (e.g., Facebook algorithm needs more than two days to optimize).
What does this episode say about analytics & attribution?
Diversify advertising channels beyond Google and Facebook by testing platforms like Microsoft Ads (often higher ROAS) and Pinterest (effective for visually appealing products) based on product suitability and target audience.
What does this episode say about paid acquisition?
Ensure clients have robust analytics in place, focusing on transactional goals rather than vanity metrics, to accurately track and attribute sales.
What does this episode say about paid acquisition?
Even during peak seasons like Black Friday, schedule mandatory breaks for yourself and your team to prevent burnout and maintain productivity.
