Developing a Wellness Product Like a Tech Product | Peter Reitano | Mojo
Honest Ecommerce
· with Peter Reitano
· September 4, 2023
· 29 min
Summary
This episode reveals how Mojo, a mushroom gummy brand, adopted a tech-product development approach to create a legal microdosing alternative. Learn how continuous iteration, direct customer feedback, and a refined go-to-market strategy, including a strong blend of paid, organic, and PR, propelled their growth in a regulated niche. Essential listening for DTC brands navigating product innovation and customer acquisition in emerging markets.
Key takeaways
Treat product development like a tech product: continuously iterate based on customer feedback and testing to refine your offering, as Mojo did by evolving their initial formulation based on user trials.
Prioritize organic visibility and brand credibility to soften the ground for paid advertising, making your acquisition spend more effective.
Implement broad targeting early on to identify unexpected customer segments, then narrow your focus based on data to optimize ad spend.
Blend paid acquisition with public relations and content marketing to create a holistic strategy that builds trust and supports retargeting efforts.
When entering regulated or
controlled" categories, strategically utilize PR and content to educate the market and retarget interested consumers.
On this episode, we have Peter Reitano.
Peter Reitano is the founder of supplement brand Mojo, a supplement brand dedicated to the research, production and distribution of medicinal mushroom based products.
We talk about what the biggest problems for brands are, the difficulties in launching a brand like Mojo, Peter’s vast experience with agencies and the clients that they help in Academy, and so much more!
Frequently asked about this episode
What does this episode say about product & merchandising?
Treat product development like a tech product: continuously iterate based on customer feedback and testing to refine your offering, as Mojo did by evolving their initial formulation based on user trials.
What does this episode say about paid acquisition?
Prioritize organic visibility and brand credibility to soften the ground for paid advertising, making your acquisition spend more effective.
What does this episode say about brand & content?
Implement broad targeting early on to identify unexpected customer segments, then narrow your focus based on data to optimize ad spend.
What does this episode say about founder & leadership?
Blend paid acquisition with public relations and content marketing to create a holistic strategy that builds trust and supports retargeting efforts.
What does this episode say about product & merchandising?
