Data Platform Helps Asics Increase Conversions, Decrease Returns

Total Retail Talks · with Jason LeBoeuf and Romney Evans · October 16, 2017 · 16 min

Summary

Asics leverages True Fit's data platform to personalize customer shopping experiences, leading to increased conversions and reduced returns. This episode highlights how data-driven personalization directly impacts revenue growth and cost savings for athletic footwear and apparel brands. Ecommerce operators should consider implementing similar technologies to optimize their online stores.

Key takeaways

• Implement a data platform for personalized customer experiences to drive conversion rates.
• Utilize data to understand customer preferences better and recommend the right products, reducing returns.
• Focus on the financial benefits of personalization: increased revenue from higher conversions and cost savings from fewer returns.
• Explore third-party data solutions like True Fit to enhance your e-commerce platform's capabilities.

Themes

Topics covered

Episode description

In episode 114 of Total Retail Talks, recorded at Shop.org last month in Los Angeles, Jason LeBoeuf, director, e-commerce, Asics, and Romney Evans, co-founder of True Fit, discuss how the athletic footwear and apparel brand is using True Fit's data platform to personalize its customers’ shopping experiences. The result for Asics has been increased revenues…

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Frequently asked about this episode

What does this episode say about conversion & cro?

Implement a data platform for personalized customer experiences to drive conversion rates.

What does this episode say about customer retention?

Utilize data to understand customer preferences better and recommend the right products, reducing returns.

What does this episode say about ai & automation?

Focus on the financial benefits of personalization: increased revenue from higher conversions and cost savings from fewer returns.

What does this episode say about conversion & cro?

Explore third-party data solutions like True Fit to enhance your e-commerce platform's capabilities.

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