To build a highly engaged ecommerce community, involve customers in product development from ideation to naming and design. This creates a sense of ownership, provides invaluable product validation, and fosters a loyal customer base more forgiving of issues and enthusiastic about new launches. Brands should leverage this engagement for real-time feedback and reduced launch risk.
Key takeaways
Involve customers directly in product development (ideation, naming, design, sizing) to build strong community engagement and ensure product-market fit. This significantly de-risks new product launches, as demonstrated by an $80,000 launch weekend success.
Utilize customer surveys for feedback on concept designs and broader business ideas (e.g., new content like podcasts). Highly engaged communities are eager to provide this input, offering insights that may challenge internal assumptions.
Prioritize building a premium brand and products over competing on price with low-cost alternatives. This strategy, coupled with community engagement, allows for differentiation and stronger customer loyalty, avoiding direct competition with foreign sellers on razor-thin margins.
Implement a tiered influencer strategy: For macro-influencers, accept less control over content. For micro/nano-influencers (1k-15k followers) with strong creative skills, provide specific briefs to generate targeted, high-quality content that aligns with product features and benefits.
Themes
brand strategycommunity buildinginfluencer marketingproduct development
In this episode, Phil, the Co-founder of Holme & Hadfield shared how he has created a highly engaged Facebook community that's the backbone of his brand’s success. We dive into strategies for involving your audience at every stage, from product ideation to final launch. Learn how real-time feedback and strategic surveys can boost your confidence in new product releases and drive your Amazon sales to new heights. Full episode here: https://2xecommerce.com/podcast/ep430/Sign up to the Conscious Commerce Newsletter:A newsletter that sits at the intersection of commerce, healthy living, and the mindsets of extraordinary leaders.Sign Up here: https://subscribe.2xecommerce.com/subscribeConnect with 2X eCommerce:Website: 2X eCommerce WebsiteInstagram: 2X eCommerce InstagramTwitter: 2X eCommerce TwitterYouTube: 2X eCommerce YouTubeGet a Copy of Kunle’s BookElevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.Amazon: Buy on AmazonWalmart: Buy on Walmart</str
Frequently asked about this episode
What does this episode say about brand strategy?
Involve customers directly in product development (ideation, naming, design, sizing) to build strong community engagement and ensure product-market fit. This significantly de-risks new product launches, as demonstrated by an $80,000 launch weekend success.
What does this episode say about community building?
Utilize customer surveys for feedback on concept designs and broader business ideas (e.g., new content like podcasts). Highly engaged communities are eager to provide this input, offering insights that may challenge internal assumptions.
What does this episode say about influencer marketing?
Prioritize building a premium brand and products over competing on price with low-cost alternatives. This strategy, coupled with community engagement, allows for differentiation and stronger customer loyalty, avoiding direct competition with foreign sellers on razor-thin margins.
What does this episode say about product development?
Implement a tiered influencer strategy: For macro-influencers, accept less control over content. For micro/nano-influencers (1k-15k followers) with strong creative skills, provide specific briefs to generate targeted, high-quality content that aligns with product features and benefits.
