Customer Reviews Informing Carhartt's Merchandising Decisions

Total Retail Talks · July 17, 2017 · 11 min

Summary

In episode 101 of Total Retail Talks, Anna Cole, director of e-commerce operations, user experience and merchandising at Carhartt, a workwear manufacturer and retailer, details how the company is leveraging customers’ ratings and reviews to make more informed business decisions, particularly around merchandising its website.

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