Creating Connection Beyond The Product | Brandi Corbello | Melan
Honest Ecommerce
· with Brandi Corbello
· February 17, 2025
· 22 min
Summary
Brandi Corbello, a melanoma survivor, founded Melan to redefine sun care by combining high-performance, clean formulas with a strong emphasis on education and community. Ecommerce operators can learn from Melan's approach to brand building by focusing on product transparency, engaging customers in product development, and leveraging live events for community and awareness.
Key takeaways
Prioritize transparent and clean product formulations to build consumer trust and meet evolving demands for healthier options.
Involve your customer base in product development by asking them what they want next to ensure market fit and build loyalty.
Leverage trade shows and live events as a key go-to-market strategy for direct customer engagement and brand awareness, especially for new brands.
Invest in comprehensive product education before launching to empower customers and differentiate your brand in a crowded market.
Define your brand identity and values clearly before launch to create a cohesive and authentic brand narrative.
Themes
brand buildingcommunity engagementmarketing & salesproduct development
On this episode of Honest Ecommerce, we have Brandi Corbello. Brandi is a melanoma survivor and the founder of Melan, a sunscreen brand that’s redefining sun care with a focus on comfort, fun, and giving back to melanoma and skin cancer research.
We talk about Brandi’s journey from cancer survivor to entrepreneur, the challenges of creating a clean sunscreen brand, overcoming setbacks in business, and the lessons she’s learned along the way and so much more!
Frequently asked about this episode
What does this episode say about brand building?
Prioritize transparent and clean product formulations to build consumer trust and meet evolving demands for healthier options.
What does this episode say about community engagement?
Involve your customer base in product development by asking them what they want next to ensure market fit and build loyalty.
What does this episode say about marketing & sales?
Leverage trade shows and live events as a key go-to-market strategy for direct customer engagement and brand awareness, especially for new brands.
What does this episode say about product development?
Invest in comprehensive product education before launching to empower customers and differentiate your brand in a crowded market.
What does this episode say about brand building?
Define your brand identity and values clearly before launch to create a cohesive and authentic brand narrative.
