Mehdi Farsi is the co-founder of State Bicycle Co., a digitally native and innovative bike company specializing in bikes, gear, and apparel. He is the visionary behind the company’s products and designs, as well as the driving force of the company’s marketing and large social media presence. On this podcast, we talk about State Bicycle Co.’s origin story, how communities give startups their initial growth, and how they beat the odds by successfully selling online what’s considered a luxury item that’s traditionally bought on physical stores. To learn more, visit: honestecommerce.co Resources: State Bicycle Co.’s Website: statebicycle.com Mehdi’s LinkedIn Page: linkedin.com/in/mehdi-farsi-7bb0a474/ Mehdi’s Bio on State Bicycle Co.: statebicycle.com/blogs/state-bicycle-co-employee-profiles/mehdi-f-co-founder Visit gorgias.grsm.io/honest to get your second month free. Visit simplr.ai/honest to start your free seven-day trial.