‘Commerce Content’ Helps to Drive DVF's Online Growth

Total Retail Talks · with Felipe Araujo · October 22, 2018 · 18 min

Summary

This episode reveals how Diane von Furstenberg (DVF) leverages

Key takeaways

• DVF utilizes third-party fashion magazine articles as "commerce content" to drive traffic and "conversions.
• Integrating content marketing with e-commerce can significantly enhance customer engagement and sales.
• E-commerce leaders should explore non-traditional content channels to reach new audiences and create dynamic pathways to conversion.

Themes

Topics covered

Episode description

In episode 168 of Total Retail Talks, Felipe Araujo, senior director of e-commerce, Diane von Furstenberg (DVF), discusses how the global fashion brand is employing "commerce content" to drive to customer engagement and sales. Araujo addresses how DVF is using third-party content sources (e.g., articles in fashion magazines) as a tool to increase site traffic…

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Frequently asked about this episode

What does this episode say about brand & content?

DVF utilizes third-party fashion magazine articles as "commerce content" to drive traffic and "conversions.

What does this episode say about conversion & cro?

Integrating content marketing with e-commerce can significantly enhance customer engagement and sales.

What does this episode say about dtc strategy?

E-commerce leaders should explore non-traditional content channels to reach new audiences and create dynamic pathways to conversion.

Listen

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