Sapna Parikh, Executive Director of Digital and E-commerce at Clarins, discusses how luxury beauty brands can adapt to the evolving digital landscape. She shares insights on integrating interactive in-store technology and strategies for growing e-commerce businesses in a competitive market. This episode is valuable for luxury brands looking to bridge the gap between digital innovation and premium customer experiences.
Key takeaways
Luxury beauty brands must invest in interactive in-store digital technologies to enhance the customer experience and drive engagement.
Brands should focus on building robust e-commerce channels alongside physical retail to capture the growing online luxury market.
Retailers can leverage startup methodologies ("building two startups") to innovate rapidly and adapt to changing consumer behaviors in the digital space.
Don't just think about online sales; consider how digital can enhance the entire customer journey, from discovery to post-purchase.
The digital landscape is constantly changing, necessitating continuous adaptation and strategic investment in new technologies for sustained growth.
In episode 166 of Total Retail Talks, Sapna Parikh, executive director of digital and e-commerce at beauty and skincare brand Clarins, discusses the changing digital landscape in luxury beauty. Parikh shares how she built two startups, why interactive in-store technology is changing the way we purchase beauty products, and offers advice to other retailers on how…
What does this episode say about retail & omnichannel?
Luxury beauty brands must invest in interactive in-store digital technologies to enhance the customer experience and drive engagement.
What does this episode say about dtc strategy?
Brands should focus on building robust e-commerce channels alongside physical retail to capture the growing online luxury market.
What does this episode say about brand & content?
Retailers can leverage startup methodologies ("building two startups") to innovate rapidly and adapt to changing consumer behaviors in the digital space.
What does this episode say about retail & omnichannel?
Don't just think about online sales; consider how digital can enhance the entire customer journey, from discovery to post-purchase.
What does this episode say about retail & omnichannel?
The digital landscape is constantly changing, necessitating continuous adaptation and strategic investment in new technologies for sustained growth.
