CARiD's Social Strategy to Drive Engagement, Sales

Total Retail Talks · August 19, 2015 · 8 min

Summary

CARiD, an online retailer of aftermarket auto parts, is using social media to establish its brand as a community for its niche target consumers. The retailer's strategic use of social media has earned it close to 2 million Facebook likes, more than 70,000 followers on Google+, 9,000 subscribers to its YouTube channel, and more than…

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