Building out a Real Foundation for your Online Store | Ross Beyeler | Trellis
Honest Ecommerce · with Ross Beyeler · January 11, 2021 · 40 min
Summary
This episode with Ross Beyeler of Trellis provides a foundational framework for ecommerce businesses to strategically evaluate and prioritize technology and vendor investments. It emphasizes aligning these investments with the business's current stage – startup, scaling, or enterprise – to ensure efficient growth and avoid premature, costly infrastructure build-outs. A key takeaway is the importance of understanding the return on investment for each technology decision.
Key takeaways
Categorize your business into 'startup,' 'scaling,' or 'enterprise' to guide technology investment decisions, avoiding the trap of over-investing in infrastructure too early.
For scaling businesses, prioritize technologies and processes that enable automation, streamline operations, and centralize customer data to move from 1M to 10M+ in revenue.
Recognize that 'enterprise' level investments involve global considerations, multi-currency support, and integrating disparate systems, which is a different ball game than early-stage growth.
Focus on understanding the true outcome and goal of any investment before committing resources, ensuring it aligns with your immediate business stage and objectives.
Ross Beyeler is the COO of Trellis, an agency that makes complex commerce simple. In this episode, we'll discuss how merchants should think about the various investments they'll need to make in their business including vendors, technologies and processes, and so much more. To learn more, visit: http://honestecommerce.co Resources: Ross’s LinkedIn page: linkedin.com/in/rbeyeler Treliss’s website: trellis.co Visit gorgias.grsm.io/honest to get your 2nd month with Gorgias free! Visit klaviyo.com/honest to get a free trial! Visit avalara.com/honest to find out how your business can be sales tax ready! Visit rewind.io, respond to any of Rewind’s welcome emails and mention Honest Ecommerce (this podcast) to get your first month absolutely free!
What does this episode say about shopify & ecommerce platforms?
Categorize your business into 'startup,' 'scaling,' or 'enterprise' to guide technology investment decisions, avoiding the trap of over-investing in infrastructure too early.
What does this episode say about dtc strategy?
For scaling businesses, prioritize technologies and processes that enable automation, streamline operations, and centralize customer data to move from 1M to 10M+ in revenue.
What does this episode say about finance & fundraising?
Recognize that 'enterprise' level investments involve global considerations, multi-currency support, and integrating disparate systems, which is a different ball game than early-stage growth.
What does this episode say about founder & leadership?
Focus on understanding the true outcome and goal of any investment before committing resources, ensuring it aligns with your immediate business stage and objectives.
