For ecommerce operators battling rising ad costs and fierce competition, this episode makes a compelling case for strategic timing and diversified advertising to build demand momentum. Learn how to break free from the "more budget" myth and unlock incremental growth outside of saturated search and social channels.
Key takeaways
Launch new products or campaigns in Q1 to leverage lower CPCs and CPMs, building crucial momentum before peak seasons like Q4. Expect to pay at least double, if not triple, for advertising during Q4 compared to Q1.
Avoid the trap of continuously increasing ad spend on saturated platforms when diminishing returns hit. Focus on optimizing existing budgets and exploring alternative channels for scalable growth.
Test new advertising channels with modest, well-researched budgets. Allocate small "moonshot" budgets quarterly for experimental tactics to uncover unexpected wins.
Recognize that AI in marketing is a tool to enhance strategy, not replace it. A deep understanding of audience behavior and conversion optimization remains crucial for efficient scaling.
On this bonus episode of Honest Ecommerce, we have Rima Sherman Mattok. She is the Director of Demand Generation at Taboola, driving the growth of their new performance product, Realize.
We talk about facing rising ad costs across platforms, launching before peak season to save costs, questioning the myth that more budget wins and so much more!
What does this episode say about demand generation?
Launch new products or campaigns in Q1 to leverage lower CPCs and CPMs, building crucial momentum before peak seasons like Q4. Expect to pay at least double, if not triple, for advertising during Q4 compared to Q1.
What does this episode say about growth strategy?
Avoid the trap of continuously increasing ad spend on saturated platforms when diminishing returns hit. Focus on optimizing existing budgets and exploring alternative channels for scalable growth.
What does this episode say about performance marketing?
Test new advertising channels with modest, well-researched budgets. Allocate small "moonshot" budgets quarterly for experimental tactics to uncover unexpected wins.
What does this episode say about demand generation?
Recognize that AI in marketing is a tool to enhance strategy, not replace it. A deep understanding of audience behavior and conversion optimization remains crucial for efficient scaling.
