Building a Strong Foundation of Credibility | Vladimir Vukicevic | Better & Better

Honest Ecommerce · with Vladimir Vukicevic · October 10, 2022 · 23 min

Summary

This episode features Vladimir Vukicevic, a serial entrepreneur and co-founder of Better & Better, a personal care brand focused on health and sustainability. He shares insights from his journey building and selling multiple successful startups, emphasizing the importance of team, market observation, and aligned investors. The discussion provides actionable strategies for e-commerce operators looking to build credible, mission-driven brands in competitive markets.

Key takeaways

• Prioritize co-founders and strong teams as a significant asset for navigating the complexities of an e-commerce business.
• Rigorously observe market trends and consumer needs to identify opportunities and ensure product relevance.
• Seek investors whose values align with your brand to secure not just capital, but also strategic partnership and long-term vision.
• Develop products with a clear mission and integrated values, focusing on how they are fundamentally better for the consumer and the environment.
• Leverage previous entrepreneurial experiences and acquisitions as learning opportunities to refine strategies for building credibility and navigating growth.

Themes

Topics covered

Episode description

Vladimir Vukicevic is an entrepreneur and expert in the world of consumer products. He has taught Fortune 500 companies how to build and leverage new businesses, has combined culture with management theory through his writing, and believes that innovation provides a new path to personal and global empowerment. Vladimir is the CEO and Co-founder of Better & Better—a company that develops and sells personal care products that are fundamentally better for our health and for our environment. Prior to co-founding Better & Better, Vladimir was the Co-founder of two successful startups, each acquired. The most recent, Meural—a platform that combines software and hardware to make art universally accessible—where he was also the CEO, was acquired in 2018 by NETGEAR. And prior to that, Vladimir’s first venture as Co-founder and CTO was RocketHub—a crowdfunding platform that helped thousands of entrepreneurs, artists, and scientists raise millions of dollars. RocketHub was acquired in 2015 by EFactor. Vladimir is an active supporter of various non-profit organizations—currently a board member of Theatre Within, and previously a board member of the New York Foundation for the Arts. In This Conversation We Discuss:[00:00] Intro[01:11] What are Better & Better products?[02:01] Vladimir’s Ecom journey[05:07] Having co-founders or a team is a benefit[06:01] Observe where the market is heading[07:27] Look for investors that fit your brand[08:00] From idea to a product development[09:39] Sponsor: Electric Eye electriceye.io[09:59] Sponsor: Mesa apps.shopify.com/mesa[10:49] Sponsor: Rewind rewind.com/ho

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Frequently asked about this episode

What does this episode say about founder & leadership?

Prioritize co-founders and strong teams as a significant asset for navigating the complexities of an e-commerce business.

What does this episode say about brand & content?

Rigorously observe market trends and consumer needs to identify opportunities and ensure product relevance.

What does this episode say about dtc strategy?

Seek investors whose values align with your brand to secure not just capital, but also strategic partnership and long-term vision.

What does this episode say about finance & fundraising?

Develop products with a clear mission and integrated values, focusing on how they are fundamentally better for the consumer and the environment.

What does this episode say about founder & leadership?

Leverage previous entrepreneurial experiences and acquisitions as learning opportunities to refine strategies for building credibility and navigating growth.

Listen

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