This episode features the co-founders of SheHeThey, a WooCommerce marketplace championing diverse brands. It's a must-listen for ecommerce operators looking to build purpose-driven businesses, demonstrating how to integrate sustainability, community building, and mission-led decisions from day one to create a thriving and impactful platform.
Key takeaways
Build a mission-driven business from day one: Integrate sustainability and social impact into your core strategy, not as an afterthought. SheHeThey exemplifies this by focusing on diverse brands from its inception.
Leverage WooCommerce for niche marketplaces: The platform proved effective for SheHeThey to showcase 70+ diverse brands quickly, highlighting its scalability for specialized e-commerce ventures.
Cultivate personal branding on LinkedIn: A strong personal brand can significantly amplify your business's reach and impact, as demonstrated by Luke Jordan's viral LinkedIn post.
Focus on community building for minority groups: Creating dedicated spaces and support systems for underrepresented founders and consumers can drive engagement and loyalty.
Strategic partnership for co-founders: For co-founder teams, especially life partners, clearly defined roles and effective communication are crucial for business success and personal well-being.
Themes
brand diversity & inclusionmarketplace developmentmission-driven businesssustainable business practices
Michael Ayre and Luke Jordan are the co-founders of SheHeThey – the home of diverse brands. It’s a marketplace built on WooCommerce, celebrating Queer, Black, POC, Disabled, Neurodivergent, Woman, and Ally Owned Brands. Founded in 2021, they launched in mid-2022 and they’re already showcasing around 70 brands. In this fascinating conversation, we explore how to be sustainable from day one of launching a business, making mission-driven decisions, creating communities for minority groups, building a personal brand on LinkedIn – including a post by Luke that reached two million people – and some great tips for working together with your life partner.Learn more about Klaviyo >> https://ecmp.info/klaviyoFind out more about Treyd at https://ecmp.info/treyd Learn more about Digital Gearbox >> https://digitalgearbox.co.uk/masterplan This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
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Frequently asked about this episode
What does this episode say about brand diversity & inclusion?
Build a mission-driven business from day one: Integrate sustainability and social impact into your core strategy, not as an afterthought. SheHeThey exemplifies this by focusing on diverse brands from its inception.
What does this episode say about marketplace development?
Leverage WooCommerce for niche marketplaces: The platform proved effective for SheHeThey to showcase 70+ diverse brands quickly, highlighting its scalability for specialized e-commerce ventures.
What does this episode say about mission-driven business?
Cultivate personal branding on LinkedIn: A strong personal brand can significantly amplify your business's reach and impact, as demonstrated by Luke Jordan's viral LinkedIn post.
What does this episode say about sustainable business practices?
Focus on community building for minority groups: Creating dedicated spaces and support systems for underrepresented founders and consumers can drive engagement and loyalty.
What does this episode say about brand diversity & inclusion?
Strategic partnership for co-founders: For co-founder teams, especially life partners, clearly defined roles and effective communication are crucial for business success and personal well-being.
