Build Once, Brush Twice with Julian Levine, Co-Founder and CEO of Twice
Stairway to CEO
· with Julian Levine
· December 29, 2020
· 55 min
Summary
Julian Levine, Co-Founder and CEO of Twice, shares his journey of building a mission-driven oral care brand co-founded with Lenny Kravitz. Learn how his early exposure to entrepreneurship, investment banking experience, and a pivotal volunteer trip led to creating a D2C brand that donates 10% of profits to provide dental care for underserved communities, offering a unique product strategy of morning and nightly toothpastes.
Key takeaways
Leverage a compelling social mission to differentiate your brand and attract conscious consumers, as Twice does by donating 10% of profits to dental care.
Consider developing a unique product strategy, like Twice's morning and night toothpaste, to address specific consumer needs and encourage consistent product usage.
Understand that early exposure to business operations, even in family ventures, can provide a foundational understanding for future entrepreneurial success.
Prepare for the complexities of fundraising by understanding various investment avenues (angel, venture capital) and arm yourself with influential business literature.
Seek out pivotal experiences, such as volunteer work, that can spark innovative product ideas and reinforce your brand's core purpose.
Julian Levine is the Co-Founder and CEO of Twice. Twice is an oral care brand, also Co-Founded by Lenny Kravitz, that donates 10% of profits to the Glo Good Foundation, which provides underserved communities with dental care, education, and supplies. On a mission to promote oral health and encourage brushing twice a day, Twice offers premium toothpaste with high quality ingredients in two different flavors, one for morning and one for night. In this episode, Julian shares with us his journey from helping his entrepreneurial parents ship products for their first company, Go Smile, as a young 13 year old, to playing lacrosse at Cornell University, to working as an investment banker where he felt inspired and compelled to become an entrepreneur himself. We talk about his experience fundraising, his book recommendations and his volunteer mission to the Bahamas in 2015, which sparked the idea for Twice.
Frequently asked about this episode
What does this episode say about brand building?
Leverage a compelling social mission to differentiate your brand and attract conscious consumers, as Twice does by donating 10% of profits to dental care.
What does this episode say about entrepreneurship?
Consider developing a unique product strategy, like Twice's morning and night toothpaste, to address specific consumer needs and encourage consistent product usage.
What does this episode say about product development?
Understand that early exposure to business operations, even in family ventures, can provide a foundational understanding for future entrepreneurial success.
What does this episode say about social impact?
Prepare for the complexities of fundraising by understanding various investment avenues (angel, venture capital) and arm yourself with influential business literature.
What does this episode say about brand building?
Seek out pivotal experiences, such as volunteer work, that can spark innovative product ideas and reinforce your brand's core purpose.
