This episode dives into the rigorous and often challenging journey of developing a niche skincare product line for post-injection recovery. Shay Sim, co-founder of Kucumber Skin Lounge and Viktor Michael, shares her experience taking a product from concept to market, emphasizing the importance of perseverance, scientific formulation, and continuous testing to create a truly effective solution in a rapidly growing beauty segment.
Key takeaways
Product development in the beauty industry, especially for niche markets, requires extensive R&D and collaboration with specialized chemists to ensure efficacy and overcome formulation challenges.
In-house clinical research with real users (customers, staff) and meticulous documentation of results (downtime, photos, sensory feedback) are crucial for refining product formulations.
Perseverance is key; be prepared for multiple iterations and years of trials and errors to achieve a product that truly stands out and delivers on its promises.
Even with extensive experience in a related field (medical spas), venturing into product retail requires learning new industry specifics and adapting to different development cycles.
On this podcast, we have Shay Sim.
Shay is the Co-CEO & Co-Founder of Viktor Michael, the first in a new class of luxury recovery care, with conscious, clinical-grade formulas that defy downtime.
We talk about the 4 ingredients that Viktor Michaels worked with, branching out from brick-and-mortar customers, being chosen for Bridge Mentorship by the True Beauty Ventures, and so much more!
Frequently asked about this episode
What does this episode say about product & merchandising?
Product development in the beauty industry, especially for niche markets, requires extensive R&D and collaboration with specialized chemists to ensure efficacy and overcome formulation challenges.
What does this episode say about founder & leadership?
In-house clinical research with real users (customers, staff) and meticulous documentation of results (downtime, photos, sensory feedback) are crucial for refining product formulations.
What does this episode say about dtc strategy?
Perseverance is key; be prepared for multiple iterations and years of trials and errors to achieve a product that truly stands out and delivers on its promises.
What does this episode say about product & merchandising?
Even with extensive experience in a related field (medical spas), venturing into product retail requires learning new industry specifics and adapting to different development cycles.
